# Shark-Faced Hoodies The PHENOMENON Fall/Winter 2010 Collection By Ryan Hinkson | Published 2010-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phenomenon-fall-winter-2010 References: [freshnessmag](http://www.freshnessmag.com/2010/07/29/phenomenon-autumnwinter-2010-collection-preview/) & [phenomenon](http://www.phenomenon.tv/) The PHENOMENON Fall/Winter 2010 collection shows that a coming trend just may be going big on top and small on the bottom. The pictures in the PHENOMENON Fall/Winter 2010 lookbook show oversized hoodies and tees paired with supper slim and fitted pants. Along with the [denim and outerwear](https://www.trendhunter.com/trends/clot-x-neighborhood) the PHENOMENON lookbook also gives us an up closer look at the labels accessories. There are fedoras, boots and [canvas hightops](https://www.trendhunter.com/trends/snow-boot). **Implications** - In a contemporary society obsessed with originality, one of the most effective ways a company can attract consumers is by investing in products that feature an avant-garde or novelty-based design. By creating products that are so unique in their packaging they are immediately recognizable, the company stands a good chance of attracting consumers interested in standing out. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 92% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Avant-garde Design:** Investing in products with avant-garde or novelty-based designs can attract consumers interested in standing out. - **Oversized Hoodies:** The trend of pairing oversized hoodies with slim and fitted pants is gaining popularity in the fashion industry. - **Unique Accessories:** Companies that offer unique and distinctive accessories have the potential to attract consumers looking for originality. ### Where This Applies - **Fashion:** The fashion industry can explore disruptive innovation opportunities by embracing avant-garde designs and unique accessories. - **Marketing:** Incorporating avant-garde designs can help marketing professionals create visually striking and distinctive campaigns. - **Consumer Goods:** Companies in the consumer goods industry can differentiate themselves by offering products with novelty-based designs and unique packaging. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Oversized Winter Fashion Collections](https://www.trendhunter.com/trends/american-symphony.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Streetwear-Fused Collaborative Capsules](https://www.trendhunter.com/trends/legacy-camo-shark.md) - [Streetwear-Inspired Snow Boots](https://www.trendhunter.com/trends/snow-boot.md)