# Hypercolor Androgyny Phenomenon Fall 2009 Line is Gender-Confused for Dazed & Confused Japan By Marissa Brassfield | Published 2009-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phenomenon-fall-2009-dazed-confused-japan References: [thefashionisto](http://thefashionisto.com/blog/2009/09/editorial-phenomenon-fall-2009/) & [confused.co.jp](http://www.confused.co.jp/) This editorial featuring looks from the Phenomenon Fall 2009 line for Dazed & Confused Japan will make you do a double-take for more reasons than one. Photographer Yasunari Kikuma has placed two versions of the same shot in each image, and Masumi Sakamoto and Manami Ishikawa worked overtime to turn Pawel Bednarek into the embodiment of [androgynous 80s fashion](https://www.trendhunter.com/trends/pantone-dualities) with styling and makeup, respectively. This Phenomenon Fall 2009 editorial for Dazed & Confused Japan appears in the October issue. Check out some more [gender-confused fashions](https://www.trendhunter.com/trends/paranoid-fw25) below. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 73% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Androgynous Fashion:** Disruptive innovation opportunity: Develop gender-neutral clothing lines that challenge traditional binary fashion norms. - **Double-take Photography:** Disruptive innovation opportunity: Create unique visual experiences through the use of double exposure photography and other techniques. - **Gender-confused Styling:** Disruptive innovation opportunity: Explore unconventional makeup and styling techniques that blur traditional gender boundaries. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introduce inclusive and gender-fluid clothing options into the fashion industry. - **Photography:** Disruptive innovation opportunity: Experiment with new photography techniques to create captivating and thought-provoking visuals. - **Cosmetics:** Disruptive innovation opportunity: Develop innovative makeup products and techniques that cater to androgynous and non-binary individuals. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)