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# Murder Scene Menswear
The PHENOMENON Autumn 2010 Line Reveals Additions to the Collection

By Ryan Hinkson | Published 2010-08-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/phenomenon-autumn-2010
References: [freshnessmag](http://www.freshnessmag.com/2010/08/16/phenomenon-fallwinter-2010-collection/) & [phenomenon](http://www.phenomenon.tv/)

Not too long ago, Trend Hunter gave you an early look at the PHENOMENON Autumn 2010 collection. Well, the creative minds behind the label have released shots of additional pieces from the collection.

The just-released pieces in the PHENOMENON Autumn 2010 collection include [paint-splattered shirts](https://www.trendhunter.com/trends/saint-mxxxxxx) that will make you look like you just left a [murder scene](https://www.trendhunter.com/trends/serial-killer-shop). Another interesting style in the collection is a pair of jean shorts that look as if it was made from a bath towel.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 54% | Activity: 20% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Murder Scene Fashion:** Opportunity for fashion brands to experiment with bold, unconventional designs inspired by grunge aesthetics.
- **Bath Towel Fashion:** Potential for fashion brands to invent garments made from innovative materials, like towels and blankets.
- **Paint-splattered Clothing:** Opportunities for fashion retailers to cater to the market's demand for grunge and punk-inspired clothing.

### Industries Being Reshaped

- **Fashion:** Designers can experiment with incorporating unconventional materials into their collections to create unique, memorable pieces.
- **Retail:** Retailers can tap into the grunge and punk-inspired fashion trend among consumers to increase sales and reach new audiences.
- **Textiles:** Manufacturers can test out different textile materials that can challenge the traditional approach to clothing design and production.

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