# Olive Polyphenol Supplements Phenolia Endurance is Formulated for High-Performance Athletes By Laura McQuarrie | Published 2026-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/phenolia-endurance References: [globenewswire](https://www.globenewswire.com/news-release/2026/08/13/3344588/0/en/meet-pomoni-physician-founded-polyphenol-brand-unveils-new-name-new-olive-oil-supplement-for-athletes.html) & [pomoni](https://pomoni.com/products/phenolia-daily)  Pomoni's flagship supplement, Phenolia, delivers the polyphenol content of [high-phenolic Greek olive oil](https://www.trendhunter.com/trends/dirt-olive-oil) without the oil or the calories, and now, these daily capsules are joined by an all-new supplement, Phenolia Endurance, formulated for [high-performance athletes](https://www.trendhunter.com/trends/muscle-recovery-performance-boost). Optimized to support training and recovery, Phenolia Endurance builds upon the brand's three-source Phenolia base with Greek beetroot, and it's working toward LCG Informed Sport certification. In 2026, Pomoni is a sponsor of core4, the Iowa City gravel race, and information on Phenolia Endurance will be available to attendees. “Gravel endurance racing is a discipline built on [sustained aerobic effort](https://www.trendhunter.com/trends/endurance-athlete), inflammation management, and the ability to recover and go again—the same physiology our formulation work is aimed at,” said Pomoni founder and double board-certified occupational and environmental medicine physician, Peter Matos, D.O., M.P.H. Image Credit: Nazar Hrabovyi, Unsplash ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 62% | Activity: 61% | Freshness: 90% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Oil-free Olive Nutrition:** Concentrated olive polyphenols in capsule form create room for premium functional products that deliver Mediterranean health cues without calories, fat, or traditional oil formats. - **Endurance Recovery Supplements:** Athlete-focused blends that pair anti-inflammatory botanicals with performance ingredients reflect growing demand for daily recovery support tied to sustained aerobic training. - **Certified Sport Botanicals:** Third-party sport certification for plant-based supplements strengthens trust in clean-label performance nutrition for competitive athletes concerned about banned substances. ### Who This Affects Most - **Sports Nutrition:** Performance supplement brands are expanding beyond protein and electrolytes into specialized botanical formulas designed around inflammation, recovery, and endurance physiology. - **Functional Foods:** Bioactive compounds from heritage ingredients such as Greek olives and beetroot are reshaping wellness products into convenient, targeted formats for active consumers. - **Endurance Sports:** Gravel racing and similar endurance communities provide niche but influential platforms for testing and promoting nutrition products built for sustained effort and repeat performance. ## Related on Trend Hunter - [Longevity-Focused Creatine Systems](https://www.trendhunter.com/trends/creatine-by-elysium-health.md) - [Longevity-Promoting Creatine-Based Supplements](https://www.trendhunter.com/trends/creatinebased-supplement.md) - [Culinary Olive Oils](https://www.trendhunter.com/trends/olio-piro.md) - [Olive Oil-Inspired Supplements](https://www.trendhunter.com/trends/earthborn-alternatives.md) - [Post-Exercise Recovery Packs](https://www.trendhunter.com/trends/oxidoms.md) - [Performance-Driven Energy Gels](https://www.trendhunter.com/trends/energy-gel1.md) - [Pomegranate-Flavored Hydration Supplements](https://www.trendhunter.com/trends/pomegranate-ultra-electrolytes.md) - [Multifunctional Recovery Protein Supplements](https://www.trendhunter.com/trends/morphogen-nutrition-protegen.md) - [Antioxidant-Powered Advanced Skin Multivitamins](https://www.trendhunter.com/trends/advanced-skin-multivitamin.md)