# Emotional Jewelry Campaigns Phenix Jewellry Launches New 'Find the One' Campaign & Platform By Niko Pajkovic | Published 2022-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/phenix-jewellry References: [campaignbrief](https://campaignbrief.com/phenix-jewellery-launches-new-find-the-one-brand-platform-via-engine-group/) & [phenixjewellery](https://phenixjewellery.com/) Phenix Jewellery is an Australian company that services the insurance industry by offering services for the validation and replacement of [lost, stolen, or damaged jewelry](https://www.trendhunter.com/trends/the-jcpenney-exchange). While the company has mostly played a background role via insurance claims, it has now launched a new campaign via Engine Group called 'Finding the One' in an effort to gain loyalty and reach audiences outside of insurance channels. The new campaign repositions the brand as being a mediator that serves to connect people to the jewelry that means the most to them. “It’s more than offering a range of beautiful jewellery or creating a clever line. It’s about gaining true loyalty for ongoing repeat purchase that can only come from an [emotional connection built on trust](https://www.trendhunter.com/trends/tactile-marketing)," said Mark Smith, creative director of Engine Group. Image Credit: Phenix ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 54% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Emotional Connection in Jewelry:** Jewelry companies can create emotional connections with customers to gain true loyalty and increase repeat purchases. - **Repositioning of Services:** Companies that offer services to other industries can reposition their brand to reach new audiences outside of their traditional channels. - **Mediator Services:** Brands can position themselves as mediators that connect customers with the products or services that mean the most to them to increase loyalty and trust. ### Who This Affects Most - **Jewelry:** Jewelry companies can leverage emotional connections to increase customer loyalty and repeat purchases. - **Insurance:** Insurance companies can reposition their services as mediators that connect customers with the jewelry or other items that are meaningful to them. - **Marketing and Advertising:** Marketing and advertising agencies can help companies reposition their brands to reach new audiences and increase customer loyalty through emotional connections. ## Related on Trend Hunter - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Cheeky Jewelry Valentine's Day Ads](https://www.trendhunter.com/trends/prya.md) - [Natural Diamond Campaigns](https://www.trendhunter.com/trends/worth-the-wait.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Tactile Marketing Campaigns](https://www.trendhunter.com/trends/tactile-marketing.md) - [Diamond Jewelry Holiday Campaigns](https://www.trendhunter.com/trends/national-television-campaign.md)