# New York-Branded Sneakers Alfie and Reebok's 'Phase 1 Pro' Classics Feature Statement Branding By Riley von Niessen | Published 2016-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/phase-1-pro References: [highsnobiety](http://www.highsnobiety.com/2016/12/27/alife-reebok-classic-phase-1-pro/) & [reebok](http://www.reebok.ca/?sdjhc) For the Alfie and [Reebok](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1) 'Phase 1 Pro,' the two brands combined efforts for a sneaker that's centered around the city that's known as the Big Apple. The classic silhouette has a retro vibe to it, which comes from its heavy build and the sportswear brand's iconic markings. With this, the sneakers have a [90s look](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580) to them, making them well-suited to consumers who have an appreciation for old school footwear. The new Phase 1 Pros can be purchased in either white, black or gray for a price tag that runs just under $100 USD. Alfie's branding is presented more subtly in comparison to Reebok's, but both are shown clearly in order to drive the [collaborative effort](https://www.trendhunter.com/trends/reebok-obey) that was behind their creation. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Nostalgic-inspired Sneakers:** There is an opportunity for brands to design sneakers that evoke nostalgia for old school footwear, using classic silhouettes and retro designs. - **City-inspired Branding:** Creating sneakers with statement branding centered around different cities could appeal to consumers who want to showcase their hometowns or favorite travel destinations. - **Collaborative Brand Efforts:** Collaborating with other established brands can create unique and noteworthy products that appeal to fans of both brands and garner more attention for the collaboration itself. ### Industries Being Reshaped - **Footwear:** This trend creates an opportunity for established and emerging footwear brands to design and sell nostalgic-inspired sneakers with statement branding. - **Fashion:** City-inspired branding could also extend beyond sneakers and be applied to other fashion products such as clothing and accessories. - **Marketing and Advertising:** Collaborative brand efforts can showcase creative marketing tactics and generate buzz for both brands involved, leading to potential expansion into other industries. ## Related on Trend Hunter - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md) - [Slim Low-Profile Sneakers](https://www.trendhunter.com/trends/slim-lowprofile-sneakers.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Collaborative Tech Sneakers](https://www.trendhunter.com/trends/hal-studios-gelnyc-2.md) - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Stealthy Chunky Collaborative Sneakers](https://www.trendhunter.com/trends/new-balance-1000-sneaker.md) - [Collaborative 90s-Era Sneakers](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580.md) - [Texturally Elevated Footwear](https://www.trendhunter.com/trends/club-c-grounds-uk.md)