# Celebrity Hat-Inspired Collections 'Hatty' is a Clothing Collection that Depicts Pharrell's Hat By Megan Facciuolo | Published 2014-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pharrells-hat References: [hypebeast](http://hypebeast.com/2014/4/billionaire-boys-club-hatty-capsule-collection) & [bbcicecream](https://www.bbcicecream.com/) Pharrell's hat created quite the stir since its first appearance at the Grammy Awards show. The elongated Mounty-looking hat was created by Vivienne Westwood, but is now only synonymous with Pharrell's personal brand. The headpiece has become a wardrobe essential for the song producer. [Billionaire Boys Club](https://www.trendhunter.com/trends/limitededition-astronaut-sculpture) must have believed the same thing, because they recently released an entire capsule collection in homage to Pharrell and his hat. The 'HATTY' capsule collection features streetwear with cartoon-versions of Pharrell and his hat. Pharrell or Pharell hat lovers can rejoice over this collection that includes a gray crew-neck sweatshirt and an array of white tees. One piece even depicts the exact outfit Pharrell wore to the Grammys: a red [Adidas](https://www.trendhunter.com/trends/physical-wearables-collection) leather track jacket, blue jeans and, of course, the iconic hat. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 1% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Celebrity-inspired Clothing:** Brands create collections inspired by celebrities to capitalize on their influence and popularity. - **Cartoon Streetwear:** Clothing featuring caricatures of influential people or pop culture icons as a way to appeal to their fans. - **Nostalgia Clothing:** Fashion brands and designers create clothing collections that tap into nostalgic cultural references. ### Who This Affects Most - **Fashion:** Fashion brands create celebrity-inspired collections to drive sales and appeal to consumers interested in popular culture. - **Streetwear:** Streetwear brands use marketing techniques, such as celebrity collaborations, to build a loyal consumer base. - **Pop Culture Merchandise:** Pop culture merchandise companies create nostalgic clothing collections featuring influential people or cultural references to capitalize on consumer nostalgia. ## Related on Trend Hunter - [Physical Wearables Collections](https://www.trendhunter.com/trends/physical-wearables-collection.md) - [Whipped Cream-Themed Fuzzy Hats](https://www.trendhunter.com/trends/whipped-creamthemed-fuzzy-hat.md) - [Mythically Designed Luxe Jewelry](https://www.trendhunter.com/trends/tiffany-titan.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Music-Honoring Shirt Collections](https://www.trendhunter.com/trends/eton-1.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Iconic Rock Band-Inspired Menswear](https://www.trendhunter.com/trends/the-beatles-collection.md)