# Hand-Painted Sneakers The Pharrell Williams x Stan Smith Collection is Adorably Lighthearted By Meghan Young | Published 2014-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pharrell-williams-x-stan-smith References: [hypebeast](http://hypebeast.com/2014/5/pharrells-limited-edition-hand-customized-stan-smiths-exclusively-at-colette) & [en.colette.fr](http://en.colette.fr/content/adidas-stan-smiths-customisees-par-pharrell-williams/) The Pharrell Williams x Stan Smith collection for [adidas](https://www.trendhunter.com/trends/freizeit) Originals is chock full of sneakers that are perfect for the summer season. Although they may appear to be geared towards a younger demographic, anyone can rock these footwear designs, especially on a hot sunny weekend afternoon. They boast the line's signature [cartoonish design](https://www.trendhunter.com/trends/patrick-star-superstar), but what makes them extra special is the fact that they have been hand-painted by the 'Happy' singer himself. Comprised of 10 sneaker designs in total, the Pharrell Williams x Stan Smith collection is set to be released today at colette, a boutique based in Paris, France. Proceeds from the sales of these highly collectible shoes will go towards Pharrell’s charity From One Hand to anOTHER. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Hand-painted Footwear:** Brands can capitalize on the popularity of unique and personalized sneakers by partnering with artists or even enabling customers to customize their own designs. - **Celebrity Collaborations:** Collaborating with celebrities or influencers for limited edition product releases can create buzz and drive sales for a brand. - **Cause-related Marketing:** Aligning with a cause or charity can help brands establish a positive public image and build brand loyalty among socially-conscious consumers. ### Industries Being Reshaped - **Fashion & Apparel:** The fashion and apparel industry can experiment with unique design collaborations and customization features to appeal to the growing demand for one-of-a-kind fashion pieces. - **Non-profit:** Non-profits can partner with brands to release co-branded products, raising awareness for their cause and providing a new fundraising opportunity. - **Celebrity Endorsement:** Brands can leverage celebrity partnerships to create exclusive or limited edition product releases, generating hype and maximizing sales. ## Related on Trend Hunter - [Cartoon-Inspired Shoes](https://www.trendhunter.com/trends/freizeit.md) - [Detail-Forward Shoe Collabs](https://www.trendhunter.com/trends/clot-stan-smith-beaded.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Physical Wearables Collections](https://www.trendhunter.com/trends/physical-wearables-collection.md) - [Bulky Traction-Focused Sneakers](https://www.trendhunter.com/trends/humanrace-3.md)