# Glamorous Hollywood Ads The Pharrell Williams Revlon Commercial Plumps Its Way to Seduction By Leslie Chen | Published 2011-06-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pharrell-williams-revlon-commercial References: [highsnobette](http://www.highsnobette.com/news/2011/06/02/revlon-commercial-ft-jessica-biel-pharrell-williams/) & [okmagazine](http://www.okmagazine.com/2011/06/jessica-biels-mascara-commercial-directed-by-darren-aronofsky-with-music-by-pharrell/) Featuring an unexpected pairing, the Pharrell Williams Revlon Commercial brings together the rapper and [actress Jessica Biel](https://www.trendhunter.com/trends/galleria-handbag). Shot in a sultry monochromatic palette, the advertisement is seductive with an edge of mystery. The Pharrell Williams Revlon Commercial features Biel as she gets ready in her bedroom for a night on the town. She goes to her mirror to put on mascara and the rapper enters her bedroom without her knowledge. Throughout the Pharrell Williams Revlon Commercial, the rapper sings along to one of his songs, which seems to only have a few lines to it. Directed by Darren Aronofsky, the Pharrell Wlliams Revlon Commercial is more like an old [Hollywood](https://www.trendhunter.com/trends/vaseline-world) movie than an advertisement for mascara. Take a look for yourself and you may be wondering if you've just stepped into a scene from Casablanca. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 40% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Unexpected Pairings:** Bringing together unlikely collaborators can create a sense of intrigue and captivate audiences in advertising campaigns. - **Sultry Monochromatic Palette:** Using a monochromatic color scheme in advertisements can evoke a sense of seduction and sophistication. - **Advertisements as Cinematic Experiences:** Creating commercials that resemble movies can engage viewers on a deeper level and make the brand more memorable. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can explore unexpected collaborations to create unique and alluring marketing campaigns. - **Fashion:** Fashion brands can adopt a sultry monochromatic palette in their advertisements to create a sensual and captivating aesthetic. - **Entertainment:** The entertainment industry can leverage the concept of advertisements as cinematic experiences to promote upcoming movies or TV shows more effectively. ## Related on Trend Hunter - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md)