# Artist-Collaborated Activewear Pharrell Williams and adidas Expand on Their Collaboration By Ell Smith | Published 2021-01-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pharrell-williams-and-adidas2 References: [hypebae](https://hypebae.com/2021/1/adidas-pharrell-williams-pw-primeknit-fine-collaboration-activewear-sports-bras-leggings-bike-shorts-release-date) & [adidas](https://www.adidas.com/us/adidas-adilette-slides%E2%80%8B/GW0139.html) Pharrell Williams and adidas are expanding on their already existing collaboration with a new set of goods for the winter season. This time, the duo is releasing activewear for both men and women. Each of the pieces were made from adidas' iconic Primeknit technology. In addition to its performance-ready sensibilities, this collection was designed with creativity in mind, being developed with the intention to inspire the wearer. Function aside, this collection arrives with a minimalist aesthetic boasting a strictly black and white colorway. While the selected hues may contrast some of the more color-heavy trends seen this season, it helps the wearer focus on the function of each garment. Sports bras, leggings, bike shorts and more will be included in this collection. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 38% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Artist-collaborated Activewear:** Pharrell Williams and adidas expanding their activewear line by using iconic Primeknit technology. - **Minimalist Aesthetic in Activewear:** Activewear collections arriving with a strict black and white colorway to focus on the function of each garment. - **Performance-ready Activewear:** Designers are developing activewear with both creativity and performance in mind. ### Who This Affects Most - **Activewear Industry:** Manufacturers are increasingly using technology to create new activewear lines. - **Fashion Industry:** The fashion industry is moving towards minimalistic designs with a focus on functionality. - **Entertainment Industry:** Celebrities and Musicians are using their brand to collaborate with big names in the fashion industry. ## Related on Trend Hunter - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Physical Wearables Collections](https://www.trendhunter.com/trends/physical-wearables-collection.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Singer-Collaborative Activewear Capsules](https://www.trendhunter.com/trends/body-is-art.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md)