# Hip-Hop Collaboration Fashion The Pharrell ‘i am Other’ Brand Joins Forces with Uniqlo Clothing By Eric Westcott | Published 2014-04-01 | Updated 2014-04-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pharrell-i-am-other References: [stupiddope](http://stupiddope.com/2014/04/01/pharrell-williams-x-uniqlo-ut-i-am-other-collection-video/) & [iamother](http://iamother.com/) [Pharrell](https://www.trendhunter.com/trends/physical-wearables-collection) and [Uniqlo](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu) team up to create a fantastic 'i am OTHER' clothing collection. This clothing collection ranges from [graphic t-shirts](https://www.trendhunter.com/trends/uniqlo-x-babymonster) to fashionable women’s blouses. All the clothing items in the collection have slogans and writing that embrace the ‘i am OTHER’ campaign. The ‘i am OTHER’ brand of Pharrell’s is meant to push the boundaries of conventional thinking and to embrace the people who choose to be different. With hats that have slogans written on them like “the same is lame” and “think other” Pharrell's pieces hope to bring everyone into the ‘OTHER’ culture. In order for our societies to move forward we need to step out of the cookie cutter way of working and embrace the crazy uncharacteristic of forward thinking. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 46% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Collaborative Fashion Collections:** Collaborations between artists and fashion designers create unique clothing collections that promote creative expression. - **Embracing Unconventional Thinking:** Brands that create clothing with slogans and writing that embrace unconventional thinking will appeal to consumers who seek individuality and self-expression. - **Graphic Tees with Slogans:** Graphic tees with bold and uplifting slogans will continue to be a popular fashion trend in the coming years. ### Who This Affects Most - **Fashion Industry:** The fashion industry can incorporate collaborative clothing collections with artists or musicians to appeal to individuals who seek creative expression. - **Graphic Design Industry:** The graphic design industry should continue to explore collaborations with fashion brands and musicians to promote self-expression and innovative design. - **Marketing Industry:** Marketing agencies can help brands create messaging that embraces unconventional thinking and promotes individuality in order to appeal to consumers who seek unique and creative products. ## Related on Trend Hunter - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [K-pop T-shirt Capsules](https://www.trendhunter.com/trends/uniqlo-x-treasure.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Designer Fashion Collaborations](https://www.trendhunter.com/trends/uniqlo-c-springsummer-2025.md) - [Physical Wearables Collections](https://www.trendhunter.com/trends/physical-wearables-collection.md) - [Music Graphic Tee Capsules](https://www.trendhunter.com/trends/uniqlo-x-babymonster.md) - [Pop Art Creative Collections](https://www.trendhunter.com/trends/kaws-warhol-ut.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Limited Heritage-Honoring Apparel](https://www.trendhunter.com/trends/unique-clothing-warehouse.md)