# Pharmacy-Led Health Campaigns This Social Media Campaign Aims to Tackle Diabetes in Saudi Arabia By Katherine Pendrill | Published 2015-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pharmacyled-health References: [en-maktoob.news.yahoo](https://en-maktoob.news.yahoo.com/pharmacy-chain-launches-social-media-campaign-against-diabetes-100037697.html) & [sedco-communication](http://sedco-communication.com/article.php?art=455) 'I Challenge Diabetes' is a new pharmacy-led health campaign that aims to tackle diabetes in Saudi Arabia. For many people, their local pharmacy is an important source of information about healthcare issues. This particular pharmacy is using its position of influence to educate the public about how they can prevent diabetes. The 'I Challenge Diabetes' campaign is run by a popular Saudi pharmacy chain called 'Nahdi.' The company launched the campaign as a means of engaging the community and sharing important health information with consumers. The company choose to focus on social media as a means of reaching a larger range of consumers. As the Executive Vice President of Nahdi explains, "through the ubiquitous digital social network, we aim to drive home that education is key to preventing and controlling diabetes." The pharmacy-led campaign demonstrates how businesses can use social media as a tool to educate the local community. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Pharmacy-led Health Campaigns:** Pharmacies are taking a proactive role in promoting health through educational campaigns. - **Digital Health Education:** Utilizing social media as a platform for disseminating important health information to a wider audience. - **Preventing and Controlling Diabetes:** Emphasizing the importance of education in diabetes prevention and management. ### Who This Affects Most - **Pharmacy:** Pharmacies can leverage their influence to educate and empower customers about health issues, such as diabetes. - **Healthcare:** Healthcare organizations can embrace social media as a means of reaching and educating patients about diabetes prevention and management. - **Social Media Marketing:** Digital marketing agencies can assist pharmacies and healthcare organizations in effectively utilizing social media for health education campaigns. ## Related on Trend Hunter - [Diabetes Awareness-Focused Campaigns](https://www.trendhunter.com/trends/american-diabetes-association.md) - [Diabetes-Related Eye Disease Campaigns](https://www.trendhunter.com/trends/prevent-blindness.md) - [Diabetes Awareness Campaigns](https://www.trendhunter.com/trends/salad-and-go-fundraising-campaign.md) - [Diabetes Research Crowdfunding Campaigns](https://www.trendhunter.com/trends/crowdfunding-campaign.md) - [Healthful Grocer Wellness Campaigns](https://www.trendhunter.com/trends/28day-challenge-campaign.md) - [Virtual Retailer Diabetes Programs](https://www.trendhunter.com/trends/diabetes-program.md) - [Stigma-Addressing Diabetes Shorts](https://www.trendhunter.com/trends/above-the-bias.md) - [Health Engagement Disparity Campaigns](https://www.trendhunter.com/trends/function-health.md) - [Personalized Diabetes Programs](https://www.trendhunter.com/trends/diabetes-lifestyle-program.md)