# Rebranded Whole-Health Pharmacies Rite Aid is Sharing Its Vision for the Pharmacy of the Future By Laura McQuarrie | Published 2020-11-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pharmacy-of-the-future References: [businesswire](https://www.businesswire.com/news/home/20201109005400/en) & [riteaid](http://www.riteaid.com) [Rite Aid](https://www.trendhunter.com/trends/ello-market) recently revealed its [rebranding](https://www.trendhunter.com/trends/walmart-brand-refresh) as part of its RxEvolution strategy, which introduces its vision for the pharmacy of the future and its mission to "transform the company into the [leading whole health destination](https://www.trendhunter.com/trends/target-wellness-assortment) that treats mind, body and spirit." Consumers will now be able to find even more products that are organic, non-GMO, cruelty-free, clean and free from harmful chemicals, plus merchandise that focuses on alternative solutions for supporting sleep, stress, immunity and more. The refreshed brand identity for Rite Aid includes a new logo, which expresses its commitment to traditional medicine and alternative remedies. As a destination, Rite Aid aims to cater to not just Millennial and Gen X women who are passionate about taking care of themselves but also their children, aging parents and pets. Image Credit: Rite Aid ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 77% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Whole-health Pharmacies:** The trend towards whole-health pharmacies presents an opportunity to explore innovative solutions for combining traditional medicine and alternative remedies. - **Organic and Alternative Health Products:** The rising demand for organic, non-GMO, cruelty-free, clean, and chemical-free health products creates an opportunity for businesses to offer innovative and diverse options. - **Holistic Health and Wellness:** The trend towards holistic health and wellness presents an opportunity to integrate traditional medicine and alternative remedies to provide comprehensive wellness solutions to consumers. ### Where This Applies - **Pharmacy:** The pharmacy industry can explore innovative ways to provide comprehensive wellness solutions to customers by incorporating traditional medicine and alternative remedies. - **Retail:** The retail industry has an opportunity to capitalize on the trend towards whole-health pharmacies by offering a diverse range of organic and alternative health products. - **Health and Wellness:** The health and wellness industry can integrate traditional medicine and alternative remedies to provide comprehensive wellness solutions to customers, with the trend towards holistic health and wellness. ## Related on Trend Hunter - [Pharmacy Rebrand Initiatives](https://www.trendhunter.com/trends/compounding-pharmacy.md) - [Refreshed Private Label Products](https://www.trendhunter.com/trends/cvs-brand-products.md) - [Functional Pantry Collections](https://www.trendhunter.com/trends/ello-market.md) - [Drugstore Delivery Programs](https://www.trendhunter.com/trends/grubhub-x-rite-aid.md) - [Low-Cost Telehealth Pharmacy Brands](https://www.trendhunter.com/trends/redbox-rx.md) - [Millennial-Focused Health Supplements](https://www.trendhunter.com/trends/hims-hers2.md) - [Refreshing Cannabis Brand Identities](https://www.trendhunter.com/trends/rise-dispensaries.md) - [Comprehensive Pharmacy Patient Apps](https://www.trendhunter.com/trends/big-y-rx-app.md) - [Talking Pharmacy Prescription Labels](https://www.trendhunter.com/trends/hyvee-pharmacy.md)