# Premium Pharmaceutical Skincare Vivier Creates Potent Products to Target Hydration, Aging and More By Jana Pijak | Published 2019-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pharmaceutical-skincare References: [vivierskin](https://www.vivierskin.com/collections/all) [Vivier](https://www.trendhunter.com/trends/viviers-holiday-gift-sets) is a family-owned pharmaceutical skincare brand that specializes in premium products that target a variety of common concerns. These range from dryness and dull skin to excess oil and aging effects like wrinkles. Known for its targeted kits along with individually sold best-sellers, the Canadian company prides itself on the vast research conducted before each of its products is created, formulated and sold. With its premium ingredients hand-selected, "Vivier ensures its products are at the forefront of science to deliver the right solution for consumers' unique skincare needs." The company's best-selling pharmaceutical skincare solutions include its signature “GrenzCine” line of groundbreaking, anti-aging products that renew and rejuvenate skin. These include GrenzCine Neck -- applied twice daily for a firmer and more lifted appearance -- GrenzCine Serum, which targets thin skin to re-establish elasticity and thickness and GrenzCine Eye, a powerful formula that diminishes fine lines around the eye area. Additionally, the line includes a GenzCine Body product that firms and tightens for younger looking skin everywhere. Other fan favorites include Vivier's [vitamin c-infused serums](https://www.trendhunter.com/trends/ultra-vit-c-concentrate) along with its targeted kits that tackle everything from hyperpigmentation to anti-aging. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 30% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Pharmaceutical Skincare:** Disruptive innovation opportunity: Creating new and effective pharmaceutical-grade skincare products to target specific skincare needs. - **Anti-aging Skincare:** Disruptive innovation opportunity: Developing innovative, anti-aging skincare products that use advanced ingredients and technology to slow the aging process. - **Targeted Skincare Kits:** Disruptive innovation opportunity: Creating customized skincare kits that address specific skincare concerns and provide consumers with a comprehensive solution. ### Where This Applies - **Skincare:** Disruptive innovation opportunity: Incorporating pharmaceutical-grade ingredients and advanced technology to create effective skincare products that deliver real results. - **Pharmaceuticals:** Disruptive innovation opportunity: Expanding pharmaceutical research and development to include the creation of pharmaceutical-grade skincare products that deliver measurable improvements in skin health. - **Health and Beauty:** Disruptive innovation opportunity: Integrating new technologies and ingredients into the health and beauty industry to create innovative skincare solutions for consumers. ## Related on Trend Hunter - [Luxurious Skincare Holiday Sets](https://www.trendhunter.com/trends/viviers-holiday-gift-sets.md) - [Intensively Hydrating Premium Moisturizers](https://www.trendhunter.com/trends/intensive-hydrating-moisturizer.md) - [Premium Vitamin C Scrubs](https://www.trendhunter.com/trends/vitamin-c-scrubs.md) - [High-Potency Vitamin C Formulations](https://www.trendhunter.com/trends/highpotency-vitamin-c.md) - [Powerful Acne Treatment Systems](https://www.trendhunter.com/trends/acne-treatment-system.md) - [Redness-Addressing Skincare Solutions](https://www.trendhunter.com/trends/rosacea-awareness-month.md) - [Performance-Driven French Skincare](https://www.trendhunter.com/trends/new-svr-launches.md) - [Biotech-Powered Skincare Routines](https://www.trendhunter.com/trends/veriphy-skincare.md) - [Dermatologist-Endorsed Skincare Lines](https://www.trendhunter.com/trends/uriage-age-lift.md)