# Benefit-Focused Pharmaceutical Packaging The Kiin Pharma Supplement Branding is Vibrant and Clear By Michael Hemsworth | Published 2016-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pharmaceutical-packaging References: [thedieline](http://www.thedieline.com/blog/2016/5/24/kiin-pharma) & [field.lv](http://field.lv/) The Kiin Pharma pharmaceutical packaging is designed by Jānis Andersons and focuses on desired effects in order to convey usage to consumers. While the majority of packaging in the pharmaceutical and supplement world is rather utilitarian, the Kiin Pharma packaging is bold, bright and unlike what's found on store shelves at present. The consumer lifestyle is shifting to favor supplements and pharmaceutical pills more than ever, so the [rebranding of packaging](https://www.trendhunter.com/trends/scotts-protein-ball) in these sectors is becoming a more crucial aspect. As such, the Kiin Pharma pharmaceutical packaging helps create a more casual tone for something that has been often regarded as rather strict and drab. The Kiin Pharma packaged feature simple text to help convey the intended usage for the pills including such lines as "Anti-Age Dots" and "Weight Dots." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 60% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Benefit-oriented Packaging:** Brands can explore new designs and messaging for supplement and pharmaceutical packaging to communicate desired effects and create a more approachable consumer experience. - **Personalized Supplement Packaging:** Customized packaging that reflects individualized health needs and goals can appeal to health-conscious consumers and differentiate brands in the competitive supplement market. - **Eco-friendly Pharmaceutical Packaging:** Sustainable and environmentally conscious packaging solutions can help reduce waste and meet the growing demand for eco-friendly products in the pharmaceutical and supplement industries. ### Industries Being Reshaped - **Pharmaceutical:** Pharmaceutical companies can differentiate their products and improve the consumer experience by exploring new packaging designs and messaging that emphasizes desired effects. - **Supplement:** Supplement brands can leverage personalized and benefit-oriented packaging to stand out in the competitive market and appeal to health-conscious consumers. - **Packaging:** Packaging companies can offer innovative and eco-friendly solutions to meet the demand for sustainable packaging in the pharmaceutical and supplement industries. ## Related on Trend Hunter - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)