# Style-Refined Luxury Sedans Rolls-Royce Unveiled the Phantom Series II with Subtle Upgrades By Colin Smith | Published 2022-05-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/phantom-series References: [autoblog](https://www.autoblog.com/2022/05/12/2023-rolls-royce-phantom-series-ii-updates/)  [Rolls-Royce](https://www.trendhunter.com/trends/rolls-royce) announced the refined iteration of its Phantom sedan titled the 'Phantom Series II.' The Phantom Series II boasts subtle style changes over its predecessor. In fact, Rolls-Royce itself referred to the upgrade as a "light-touch," which it felt was necessary given the nature of the Phantom being renowned for its design. The vehicle now features a bulky, refined grille, as well as a variety of new customization options for other parts of the vehicle. As a result of the Phantom's luxury nature and its [wide customizability](https://www.trendhunter.com/trends/2026-cadillac-ct5v-blackwing), no two Phantom Series II vehicles will ever resemble each other under normal circumstances. On top of announcing the Phantom Series II, Rolls-Royce created its own one-of-a-kind Phantom titled 'Platino.' This is an all-white, chromatic Phantom with an abundance of bespoke stylizations and clean, reflective materials. The [Rolls-Royce Phantom Series II](https://www.trendhunter.com/trends/2027-mercedesbenz-sclass) will release in 2023. Image Credit: Rolls-Royce ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 97% | Activity: 61% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury Customization:** The Phantom Series II's wide customizability offers the opportunity for disruptive innovation in providing even more unique, bespoke options. - **Refined Design:** The Phantom Series II's subtle changes showcase the potential for disruptive innovation in continuing to refine and elevate luxury designs. - **Bespoke Stylizations:** The creation of the one-of-a-kind 'Platino' Phantom highlights the potential for disruptive innovation in offering highly personalized and unique stylizations. ### Industries Being Reshaped - **Luxury Automotive:** The Phantom Series II's subtle upgrades and luxury customization options present disruptive innovation opportunities for the luxury automotive industry. - **Luxury Design:** The Phantom Series II's refined design and bespoke stylizations offer opportunities for disruptive innovation in the luxury design industry. - **Personalization Services:** The Phantom Series II's wide customizability and the creation of 'Platino' highlight opportunities for disruptive innovation in personalized luxury services. ## Related on Trend Hunter - [Ultra-Luxury Super-Coupes](https://www.trendhunter.com/trends/rolls-royce.md) - [Dark-Themed Luxury Cars](https://www.trendhunter.com/trends/Dark-Themed-Luxury-cars.md) - [Dragon-Honoring Luxurious Cars](https://www.trendhunter.com/trends/phantom-extended.md) - [Bespoke Cherry Blossom Vehicles](https://www.trendhunter.com/trends/rollsroyce-phantom-cherry-blossom.md) - [Minimalist Luxury Sedan Concepts](https://www.trendhunter.com/trends/rollsroyce-concept.md) - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Luxuriously Bespoke British Vehicles](https://www.trendhunter.com/trends/rollsroyce-black-badge-spectre.md) - [Pearl-Themed Droptop Coaches](https://www.trendhunter.com/trends/boat-tail-1.md) - [Upgraded Customizable Sportscars](https://www.trendhunter.com/trends/2022-panamera.md)