# Electrifying Signature Boardshorts The Phantom JJF Elite Features a Livewire Waistband By Rahul Kalvapalle | Published 2014-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/phantom-jjf-elite References: [surfingmagazine](http://www.surfingmagazine.com/news/hurley-launches-phantom-jjf-elite-boardshorts/) & [news.nike](http://news.nike.com/news/hurley-launches-phantom-jjf-elite) The Phantom lineage of boardshorts has already reaped many awards and garnered much acclaim; however the introduction of the new Phantom JJF Elite is set to further cement the Phantom's superiority among boardshorts. These shorts are Hurley's first ever [signature athlete boardshorts](https://www.trendhunter.com/trends/mack-weldon-x-bather), and bear the design influence of Hawaiian surfing phenomenon John John Florence. The Phantom JJF Elite features a Livewire waistband that offers dynamic movement response and a secure fit that hold up in powerful conditions. A double layer of 60% stretch fabric enables uninhibited movement in the waistband. The boardshorts bring together these high-tech features with a jaw-droppingly beautiful and intricate appearance, with the shorts covered in a [spectacular pattern](https://www.trendhunter.com/trends/fioretta) of what can only be described as a clump of spider webs, lightning or neural networks, whatever strikes your fancy. The Phantom JJF Elite is available for purchase on Hurley's website and select Hurley retailers. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 48% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **High-tech Boardshorts:** Opportunity for further innovation in boardshorts by integrating dynamic movement response and secure fit features. - **Signature Athlete Apparel:** Potential for other clothing brands to collaborate with athletes and create signature apparel lines. - **Intricate Design Patterns:** Growing demand for unique and visually stunning patterns on clothing items like boardshorts. ### Industries Being Reshaped - **Surfing Apparel:** Opportunity for surf clothing brands to incorporate high-tech features and collaborate with athletes to enhance performance. - **Outdoor Sports Equipment:** Potential for innovation in other outdoor sports equipment to enhance movement response and fit for athletes. - **Fashion and Apparel:** Rising trend of intricate design patterns in the fashion industry, opening doors for unique collaborations and visually stunning products. ## Related on Trend Hunter - [Performance Shorts Collections](https://www.trendhunter.com/trends/performance-shorts.md) - [Advanced Surfboard Materials](https://www.trendhunter.com/trends/proflex-technology.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Electric Performance Surfboards](https://www.trendhunter.com/trends/electric-hydrofoil-board.md) - [Proprietary Four-Way Stretch Shorts](https://www.trendhunter.com/trends/mack-weldon-radius-flex-shorts.md) - [Versatile High-Performance Shorts](https://www.trendhunter.com/trends/rep-short.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Limited-Edition Swim Trunks](https://www.trendhunter.com/trends/mack-weldon-x-bather.md) - [Ruggedized Electric Surfboards](https://www.trendhunter.com/trends/ruggedized-electric-surfboard.md)