# Scannable Product Deliveries Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility By Katherinev123 | Published 2012-06-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pgmobile-trucks References: [adage](http://adage.com/article/digital/p-g-walmart-inspiration-food-trucks/235278/) & [observer](http://observer.com/2012/06/walmart-on-wheels-big-box-bogeyman-sneaks-into-new-york-in-a-proctor-gamble-food-truck/) [Walmart](https://www.trendhunter.com/trends/walmart-4) and Proctor & Gamble are launching a set of "@PGMobile Trucks" in Manhattan, New York, to deliver [P&G](https://www.trendhunter.com/trends/concentrated-cleaning-1) products directly to consumers. Food trucks have become a go-to distribution channel for many food brands across the country, and now, it seems that even consumer goods brands are using them! Acting as pop-up shops that provide quick delivery, Walmart and P&G's @PGMobile Trucks will be a month-long venture between the two consumer goods giants. According to Ad Age, the trucks will deliver "large consumables," including big boxes of Pampers Cruisers and jugs of [Tide](https://www.trendhunter.com/trends/tide-loads-of-hope) detergent, directly to the consumer, whether they are at work or at home. Consequently, this minimizes inconvenience and hassle -- the buyer doesn't have to move big products around on foot -- and also creates a unique way to make products more accessible to busy customers. What's more, the @PGMobile Trucks all have giant QR codes on the sides that bring consumers to specific products on Walmart's mobile e-commerce app, where they can get free shipping on products as long as they buy at least $45 worth of goods. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 33% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Consumer Goods Truck Delivery:** Consumer goods brands are exploring the use of product delivery via trucks as a potential channel of delivery. - **Mobile App Integration Via QR Codes:** The use of scannable QR codes on mobile trucks could enhance brand engagement and provide customised options for consumers. - **Large Consumable Delivery:** Delivery of large consumables could enable brands to reach busy customers who may not have the time to transport such items, thus strengthening brand loyalty. ### Who This Affects Most - **Retail:** The integration of mobile trucks for product delivery provides a disruptive innovation opportunity for the retail industry. - **Consumer Goods:** Consumer goods brands can explore delivery via mobile trucks to create more convenience for customers and enhance brand loyalty. - **Mobile Technology:** Scannable QR codes on mobile trucks offer opportunities for further integration of mobile technology into traditional delivery channels. ## Related on Trend Hunter - [Text-Based Shopping Features](https://www.trendhunter.com/trends/walmart-4.md) - [Rural Same Day Delivery Services](https://www.trendhunter.com/trends/mydg-delivery.md) - [Combined Retailer Deliveries](https://www.trendhunter.com/trends/walmart-pharmacy-delivery.md) - [Mobile Collagen-Branded Trucks](https://www.trendhunter.com/trends/branded-mobile-truck.md) - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md) - [Drive-Thru Markets](https://www.trendhunter.com/trends/instant-grocery-pickup.md) - [Hygiene-Focused Disaster Relief Initiatives](https://www.trendhunter.com/trends/tide-loads-of-hope.md) - [Mobile Truck Gloss Pop-Ups](https://www.trendhunter.com/trends/balm-dotworld-mobile-truck.md) - [Gen Alpha-Targeted Ice Cream Trucks](https://www.trendhunter.com/trends/the-ice-cream-shop.md)