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# Rapper-Backed High-Top Sneakers
Kendrick Lamar's pgLang Unveils New Chuck 70 Converse Design

By Niko Pajkovic | Published 2022-05-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pglang
References: [hypebeast](https://hypebeast.com/2022/5/pglang-converse-chuck-70-hi-pro-leather-release-date) & [pg-lang](https://www.pg-lang.com/)

pgLang, an American media company founded by Kendrick Lamar and Dave Free, has partnered with footwear giant [Converse](https://www.trendhunter.com/trends/chuck-70-sneaker-4) to launch a two-piece collection.

The new collab sees the pgLang rework Converse's iconic [Chuck 70](https://www.trendhunter.com/trends/chuck-taylor-2) Hi and the Pro Leather silhouettes through its own unique design codes. Overall, both models arrive with a minimalist design that leverages a creamy colorway and an innovative lacing system. Instead of traditional laces holes, the new sneakers feature metallic D-rings, lending them a more premium aesthetic.

In addition, pgLang branding is located on the laterals of the Pro Leather and on the medial side of the Chuck 70. Finally, rounding out the design of both models is the addition of exposed stitching, which for the Chuck 70 comes in a light brown hue, while the Pro Leather dons blue embroidery.

Image Credit: pgLang

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 67% | Activity: 21% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Minimalist Sneaker Design:** Converse's collaboration with pgLang introduces minimalist sneaker designs that can inspire new fashion trends in the sneaker market.
- **Innovative Lacing System:** pgLang's metallic D-ring lacing system in their Converse collaboration opens up the possibility for innovative shoe fastening solutions in the footwear industry.
- **Artistic Collaboration:** Collaborations between artists, musicians and fashion brands, like pgLang and Converse, offer a disruptive innovation opportunity to experiment with new styles and designs.

### Who This Affects Most

- **Footwear Industry:** The minimalist design and innovative lacing system introduced by pgLang and Converse can impact the design trends and sales of the footwear industry.
- **Fashion Industry:** Collaborations that combine music, art and fashion, as exemplified by pgLang and Converse, have the potential to disrupt the fashion industry through unique collaborations that introduce new styles and designs.
- **Marketing and Advertising:** pgLang's strategic partnership with Converse highlights the opportunity for branded collaborations in marketing and advertising, which can lead to mutually beneficial outcomes for both brands.

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