# Esports Influencer Tours 100 Thieves Joins Dude Perfect and Barstool Sports for the PGA Tour 2K23 By Kanesa D | Published 2022-10-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pga-tour-2k23-1 References: [esportsinsider](https://esportsinsider.com/2022/10/100-thieves-pga-tour) & [100thieves](https://100thieves.com/)  [100 Thieves](https://www.trendhunter.com/trends/100-thieves-6) has partnered with [2K](https://www.trendhunter.com/trends/ring-peephole-camera-2k) for the PGA Tour 2K23, bringing together the likes of sports influencers like Dude Perfect and [Barstool Sports](https://www.trendhunter.com/trends/sklz) in an effort to produce high-quality merchandise and character models for 2K23. As a result of the agreement, players soon will be able to dress in 100 Thieves and Dude Perfect attire in-game. The CEO and founder of 100 Thieves, Matthew "Nadeshot" Haag, will appear as a playable character in the game later this autumn, highlighting the marketability and popularity of integrating pop culture icons into different sectors. The PGA Tour's partnership with 100 Thieves is ideal as the game aims to harness the enormous combined social reach of Dude Perfect and 100 Thieves to boost publicity. The two brands have a sizable fan base together among the younger generations, which also happens to be the audience that 2K is targeting with the game, making this business venture mutually beneficial. Image Credit: 100 Thieves, PGA Tour 2K23 ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 13% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Esports Influencers in Gaming:** Integrating esports influencers into gaming ventures promotes merchandise sales and amplifies the players' experience. - **Collaborations in the Gaming Industry:** Collaborating with other brands in the same industry results in increased customer reach and brand validation. - **Pop Culture Icons in Gaming:** Incorporating pop culture icons into different sectors leads to new audiences, enhances the gaming experience, and builds a brand's popularity. ### Industries Being Reshaped - **Gaming:** Collaborating with influencers and other brands in the gaming industry boosts customer acquisition and revenue. - **Esports:** Integrating esports influencers promotes merchandise sales, enhances the gaming experience, and materializes in-game characters. - **Marketing and Advertising:** Incorporating pop culture icons into different sectors fosters brand awareness and elevates marketing and advertising strategies. ## Related on Trend Hunter - [Esports Merchandising Deals](https://www.trendhunter.com/trends/100-thieves-6.md) - [Esports Beer Sponsorships](https://www.trendhunter.com/trends/100-thieves-2.md) - [Influencer-Based Gaming Activations](https://www.trendhunter.com/trends/niantic-1.md) - [Youthful Golf-Focused Brand Ambassadors](https://www.trendhunter.com/trends/akshay-bhatia.md) - [Professional Golfer Sponsorship Agreements](https://www.trendhunter.com/trends/professional-golfers.md) - [Co-Branded Golfing Products](https://www.trendhunter.com/trends/sklz.md) - [Crypto-Based Golfing Clubs](https://www.trendhunter.com/trends/linksdao.md) - [Organization-Backed Video Games](https://www.trendhunter.com/trends/100-thieves-4.md) - [Strategic Golf-Centric Partnerships](https://www.trendhunter.com/trends/golf-traveller.md)