# Interactive Penile Ads Pfizer Wants Your Finger in the Hole for Viagra By mediterranean | Published 2009-04-04 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/pfizer-viagra-ads-fan References: [homotography.blogspot](http://homotography.blogspot.com/2009/04/viagra-fan-holes-ad-pfizer.html) & [adsoftheworld](http://adsoftheworld.com/media/dm/viagra_holes) In order to get around the ban of direct-to-consumer advertising of prescription drugs on TV in Korea, [Pfizer](https://www.trendhunter.com/trends/advil-easy-open-arthritis-cap) came up with these interactive ads to promote [Viagra](https://www.trendhunter.com/trends/erectile-dysfunction-gel) pills. The ads come in the shape of a promotional hand fan with an image of an old or fat man without a penis. In order to use the fan, you have to put your finger in the hole, which instantly gives the guy an erection. Brilliant! The campaign was created by [Cheil Worldwide](https://www.trendhunter.com/trends/lifeguard-snack), Seoul, Korea, with creative and art direction by Sanghun Yoo and graphic design by Bom communications. The copy and illustration is by Jeonghun Yoo. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Interactive Pharma Ads:** Creating interactive pharmaceutical ads which circumvent existing limitations in advertising standards. - **Humorous Interactive Campaigns:** Developing humorous interactive campaigns as a tool for promoting prescription medicine to specific demographics. - **Pharmaceutical Marketing Innovation:** Exploring innovative methods of advertising and marketing pharmaceutical products within legal parameters. ### Where This Applies - **Pharmaceutical Industry:** Creating interactive promotional material to promote and sell products within the pharmaceutical industry. - **Marketing Industry:** Incorporating innovative strategies such as interactive marketing tactics to advertise and promote products. - **Advertising Industry:** Utilizing creative and innovative techniques in advertising to generate interest and engagement with target audiences. ## Related on Trend Hunter - [Erectile Dysfunction Ads](https://www.trendhunter.com/trends/mangorx.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Drugless Erectile Dysfunction Remedies](https://www.trendhunter.com/trends/drugless-erectile-dysfunction-remedies-vertica-aims-to-enhance-erectile-qua.md) - [Sculptural Writing Piece](https://www.trendhunter.com/trends/sterling-silver-penis-pen.md)