# Dream-Wrecking Ads The Psifter Mattress Commercial is the Humorous Truth By Peter Vallas | Published 2011-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pfister References: [copyranter.blogspot](http://copyranter.blogspot.com/2011/02/funniest-mattress-commercial-ive-ever.html) & [pfister.ch](http://www.pfister.ch/fr/index.html) Swiss-based bedding and mattress company Pfister has recently released a clever commercial done by advertising agency Walker, Zurich. The commercial features a woman who is unexpectedly woken up from her [lovely dream](https://www.trendhunter.com/trends/dream-recorder) because of her sub-par mattress. The Pfister commercial demonstrates that their [independent coil mattress](https://www.trendhunter.com/trends/aipowered-smart-mattress) will prevent your sleeping partner from waking you up unexpectedly. It's a [humorous approach](https://www.trendhunter.com/trends/cushiest-internship-in-america) that really gets straight to the point. Dreams are usually better than real life, so don't let someone be wreck your fantasy dates. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Advertising:** Humorous advertisements that prioritize humor to effectively communicate product benefits can disrupt traditional advertising strategies. - **Sleep Technology:** Innovations in sleep technology, such as independent coil mattresses, can disrupt the mattress industry by providing enhanced comfort and addressing common sleep disturbances. - **Personalized Sleep Solutions:** The demand for personalized sleep solutions that cater to individual preferences and sleep patterns presents an opportunity for disruptive innovations in the bedding industry. ### Sectors Adopting This - **Advertising:** The advertising industry can benefit from adopting more humorous approaches to effectively engage consumers and deliver memorable brand messages. - **Mattress:** The mattress industry can explore the use of innovative sleep technologies, such as independent coil mattresses, to differentiate their products and improve customer satisfaction. - **Sleep Products:** The sleep products industry, including bedding manufacturers, can tap into the growing demand for personalized sleep solutions by offering customizable and tailored products. ## Related on Trend Hunter - [Late-Night Text Campaigns](https://www.trendhunter.com/trends/ikea-u-up.md) - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Co-Branded Sleep Studies](https://www.trendhunter.com/trends/national-sleep-foundation.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Miniature Memory Foam Pillows](https://www.trendhunter.com/trends/mini-easy-breather-memory-foam-pillow.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Creative Home Campaigns](https://www.trendhunter.com/trends/dream-the-possibilities.md) - [Pillow Paradise Events](https://www.trendhunter.com/trends/pillow-paradise.md)