# Handmade Earthy Scent Collections P.F. Candle Co Offers a Rustic Touch to Its Fragrance Products By Mishal Omar | Published 2017-04-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pf-candle-co References: [thedieline](http://www.thedieline.com/blog/2017/3/29/brand-spotlight-make-your-house-a-home-with-pf-candle-co) [P.F. Candle Co](https://www.trendhunter.com/trends/grillos-pickles-candle) is a brand that makes handmade candles and other fragrance products that were designed to offer soothing and naturally relaxing home fixtures. The brand's candles are based in soy and come with titles such as Irish Whiskey, Breaking Trail and Nightshade, among others, that contain scent notes like pear, cedarwood, bitter orange, dirt, moss, and black peppercorn. P.F. Candle Co also offers diffusers and room mists that range from fruity to spicy to herbal. Each product in the collection is packaged in a brown, semi-translucent glass that gives off a rustic look, mimicking the same natural ingredients that make up the candles and fragrances themselves. P.F. Candle Co is able to reflect a natural and rustic aesthetic that perfectly captures the contents of its homemade products. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 34% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Handmade Fragrance Products:** Disruptive innovation opportunity: Capitalize on the rising demand for handmade fragrance products by offering unique scents and natural ingredients. - **Soy-based Candles:** Disruptive innovation opportunity: Develop eco-friendly and sustainable soy-based candles to cater to environmentally conscious consumers. - **Rustic Packaging:** Disruptive innovation opportunity: Create rustic and eco-friendly packaging designs that align with the natural and handmade aesthetic of fragrance products. ### Where This Applies - **Home Fragrance:** Disruptive innovation opportunity: Introduce innovative ways to enhance home fragrance experiences through unique and natural scents. - **Artisanal Candles:** Disruptive innovation opportunity: Use artisanal techniques and natural ingredients to create high-quality candles that appeal to those seeking unique and premium home fragrances. - **Eco-friendly Packaging:** Disruptive innovation opportunity: Develop sustainable and visually appealing packaging solutions for fragrance products to attract environmentally conscious consumers. ## Related on Trend Hunter - [Clean Nature-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-unify-co.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Clean Hand-Poured Candles](https://www.trendhunter.com/trends/california-incline.md) - [Farm-Fresh Candles](https://www.trendhunter.com/trends/farm-to-candle.md) - [Parisian Romance-Inspired Candle Lines](https://www.trendhunter.com/trends/luxury-home-fragrance.md) - [Seasonal Home Fragrance Collections](https://www.trendhunter.com/trends/sojaco.md) - [Rustic Cocktail-Scented Candles](https://www.trendhunter.com/trends/old-fashioned-candle.md) - [Hand-Poured Soy Candles](https://www.trendhunter.com/trends/homecoming-candles.md) - [Smokey Scented Candles](https://www.trendhunter.com/trends/burning-woods.md)