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# Candy Brand Product Galleries
The PEZ Visitor Center Makes Product Testing a Memorable Experience

By Jana Pijak | Published 2017-03-16 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/pez-visitor-center
References: [rgla](http://www.rgla.com/?gclid=CKSTmb2Y29ICFVtMDQod9V8Faw)

The PEZ Visitor Center in Orange, Connecticut was designed by branding and architecture firm RGLA. The candy brand's US headquarters are more than a retail space and double as a museum and gallery that inform visitors about its history. In addition to an entryway art display that consists of PEZ products, the shop is also home to the [world's largest candy dispenser](https://www.trendhunter.com/trends/itsugar-chewsyourmix).

Once inside, visitors can choose a dispenser to take home and purchase and will also get a chance to see a visual timeline of PEZ's history and evolution. This [immersive display is educational and interactive](https://www.trendhunter.com/trends/lancomes-domaine) and is located alongside a multimedia wall that shows visitors just how each dispenser is manufactured.

Lastly, the PEZ Visitor Center is home to a digitally enhanced product display that resembles a vault. This particular focal point spotlights the brand's most [collectible, rare and vintage dispensers](https://www.trendhunter.com/trends/popup-in-singapore) and is an instant fan favorite.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 71% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Key Themes Behind This Trend

- **Branded Product Museums:** Brands can create immersive galleries that educate and entertain visitors on their history and evolution while also serving as a retail space.
- **Interactive Retail Experiences:** Brands can engage with customers through technologies like multimedia displays and digital showrooms, providing an opportunity for product testing and education.
- **Collectible Product Displays:** Retail spaces can highlight their most unique and rare products in special displays to attract collectors and fans.

### Where This Applies

- **Confectionery:** Confectionery brands can capitalize on the nostalgia and excitement of their products by creating immersive retail experiences that educate and entertain visitors.
- **Museums and Galleries:** Museums and galleries can explore partnerships with branded companies to create interactive and educational spaces that align with their brand and mission.
- **Retail and Ecommerce:** Retailers can use digital technologies to create interactive product displays that enable customers to test and explore products in fun and informative ways.

## Related on Trend Hunter

- [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md)
- [Candy-Inspired Sports Nutrition Products](https://www.trendhunter.com/trends/pez-candy.md)
- [Movie-Themed Candy Products](https://www.trendhunter.com/trends/world-of-sweets.md)
- [Immersive Iced Tea Tours](https://www.trendhunter.com/trends/arizonaland.md)
- [Cinematic Chocolate Experiences](https://www.trendhunter.com/trends/hersheys-great-candy-expedition.md)
- [Filmic Cartoon Candy Toys](https://www.trendhunter.com/trends/pez-despicable-me-4.md)
- [Cubic Video Game Candies](https://www.trendhunter.com/trends/pez-minecraft-collection.md)
- [Retrospective Multisensory Installations](https://www.trendhunter.com/trends/experiential-townhouse.md)
- [Easy-to-Shop Candy Stations](https://www.trendhunter.com/trends/hancocks-pick-n-mix-station.md)