# Empowering Investment Campaigns PEWIN's Latest Campaign Addresses Gender Parity in Investing By Jana Pijak | Published 2020-08-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pewin References: [prnewswire](https://www.prnewswire.com/news-releases/women-launch-campaign-for-gender-parity-in-investing-301019391.html) & [pewin.org](https://pewin.org/) [Private Equity Women Investor Network](https://www.trendhunter.com/trends/private-wealth) (PEWIN) recently launched an [empowering campaign](https://www.trendhunter.com/trends/computer-science-is-everything) that addresses gender parity in the investment world. The organization for senior female women leaders in private equity fields provides opportunities for members to "network, share ideas, make deep connections with peers, and empower each other to succeed." The organization also recognizes the importance of [gender diversity within any industry](https://www.trendhunter.com/trends/girls-education1) or team and encourages consumers to ask their financial advisor, "What percentage of my portfolio is managed by female fund managers?" Featuring prominent women from the world of finance -- including PEWIN co-CEOs Kelly Williams and Kate Mitchell -- the organization's powerful campaign is titled #HerWorth and looks to give more female leaders the confidence to succeed in a predominantly male-dominated industry. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 8% | Activity: 37% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Gender Parity in Finance:** Trend for addressing gender diversity and empowering female leaders in the investment world, reflected in campaign such as #HerWorth. - **Promotion of Female Fund Managers:** Trend for encouraging investors to ask for a percentage of female fund managers as part of their portfolio management, reflects a shift in investment industry to representation of women in leadership positions. - **Networking Opportunities for Women:** Trend for specialized organizations like PEWIN to provide networking opportunities to women professionals, reflects a drive towards empowerment of female leaders in private equity industries. ### Industries Being Reshaped - **Finance:** Disruptive innovation opportunity in the finance industry by further promoting, training and hiring efforts to increase the representation of women in finance. - **Private Equity:** Disruptive innovation opportunity in private equity industry to promote more female representation and build awareness around diversity and inclusion in leadership positions. - **Professional Development:** Disruptive innovation opportunity in professional development industries to provide more opportunities to women for developing skills and leadership positions in finance and private equity industries. ## Related on Trend Hunter - [Empowering Women Athlete Campaigns](https://www.trendhunter.com/trends/stay-ready.md) - [Supply Chain Inclusivity Campaigns](https://www.trendhunter.com/trends/she-is-pepsico.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md) - [Women-Focused AI-Powered Financial Platforms](https://www.trendhunter.com/trends/aipowered-financial-platform.md) - [Empowering Women Entrepreneur Programs](https://www.trendhunter.com/trends/women-entrepreneur.md) - [Gender Equality Wine Collections](https://www.trendhunter.com/trends/disrupt-now-collection.md) - [Global Inclusive Retail Initaitives](https://www.trendhunter.com/trends/women-led-wednesday.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md)