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# Custom-Coded Cars
The Peugeot Touch

By Marissa Brassfield | Published 2008-11-26 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/peugeot-touch
References: [yankodesign](http://www.yankodesign.com/2008/11/26/touch-me-michael-i-drive-just-for-you/) & [peugeot](http://www.peugeot.com/)

Auto designer Enache Florin’s Peugeot Touch brings a whole new level to [personalized luxury automobiles](https://www.trendhunter.com/trends/lexani-motorcars).

Touch-sensitive sensors with fingerprint recognition are placed throughout the [lightweight body](https://www.trendhunter.com/trends/toyota-century) of the Peugeot Touch to ensure that only the owner of the car can use it. With a touch, the owner can open the car’s doors and activate all car controls.

These touch-sensitive sensors are paired with LED lights to form symbols that will brand the car at night as a Peugeot Touch.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 63% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Personalized Automotive Design:** The use of touch-sensitive and fingerprint recognition technology opens up opportunities for personalized luxury vehicles.
- **Biometric Car Access:** The use of fingerprint recognition for car access may become more common in the auto industry.
- **Enhanced Car Security:** Cars with touch-sensitive sensors may provide a more secure option for car owners to safeguard their vehicles.

### Industries Being Reshaped

- **Luxury Car Manufacturing:** Luxury car manufacturers can utilize touch-sensitive sensors and LED lights to create more personalized features for high-end customers.
- **Automotive Security Technology:** The auto industry can explore new security technology for vehicles using touch-sensitive sensors and biometric access features.
- **In-car Technology Development:** The development of in-car technology could be a disruptive innovation opportunity for businesses looking to incorporate touch-sensitive sensors and biometric access features in vehicles.

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