# Invisible Cars Peugeot 307 Invisible Ad By Ayman | Published 2008-08-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/peugeot-307-invisible References: [dailymotion](http://www.dailymotion.com/video/k1RphJ97QLE69UJdOd) I always knew the stereotype of the French being a little bit stuck up, but Peugeot takes it to the next level with this *Invisible* TV spot. In the ad, Peugeot 307 offers us another point of view: all other cars are invisible compared to the 307. There is no competition! I have always liked the 307, but it does not have the horse power or the killer looks to back up such [bold art direction](https://www.trendhunter.com/trends/electric-capri). You can't just lay claims that you're better than the rest without some kind of justification. Putting such logic aside, the commercial is actually a [fun visual](https://www.trendhunter.com/trends/he-got-money), as it shows people driving in and operating invisible vehicles. I have to say that the execution of the idea is pretty solid. The commercial was directed by Luciano Urbani for [Euro RSCG](https://www.trendhunter.com/trends/mercedesbenz-physical-controls) Argentina with creatives Victor Gonzalez, Gustavo Reyes, Mariano Duhalde, Maximiliano Sanchez Correa, art director Juan Cruz Los Arcos, and copywriter Matias Carsillo. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 30% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Transparent Advertising:** Disruptive innovation opportunity: Develop advertising campaigns that utilize transparency to emphasize superiority or uniqueness. - **Bold Art Direction:** Disruptive innovation opportunity: Explore bold and unconventional art directions in marketing and advertising to capture audience attention. - **Invisible Vehicle Concept:** Disruptive innovation opportunity: Create innovative automotive designs or technology that challenge traditional notions of visibility and competition. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Integrate transparency and bold art direction into advertising strategies to differentiate brands and products. - **Automotive:** Disruptive innovation opportunity: Pioneer invisible or transparent vehicle concepts that redefine the industry's understanding of competition and visibility. - **Marketing:** Disruptive innovation opportunity: Utilize unique art directions and creative concepts in marketing campaigns to captivate and engage audiences. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Semi-Transparent Concept Cars](https://www.trendhunter.com/trends/renault-twingo-concept.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md)