# Beefy Off-Road Vehicles The Peugeot 2008 DKR16 is Targeting the 2016 Dakar Rally By Rahul Kalvapalle | Published 2015-09-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/peugeot-2008-dkr16 References: [gizmag](http://www.gizmag.com/peugeot-dkr-2008-2016/39615/) & [youtube](https://www.youtube.com/watch?v=0KUDSY5ktBE) The Peugeot 2008 DKR16 is the beefed up and [fully upgraded version](https://www.trendhunter.com/trends/2026-jeep-grand-wagoneer) of the vehicle that was last seen at the 2015 Dakar Rally. This vehicle is more aggressive, bigger and speedier, and is designed to bring the glory home at the 2016 Dakar Rally. After the 2015 Dakar Rally, [Peugeot Sport](https://www.trendhunter.com/trends/peugeot-9x8) director Bruno Famin pointed out that "there is no lack of ideas when it comes to future development and a lot of work is already underway." Clearly the company has lived up to that quote by putting together this 3.0-liter twin-turbo V6 diesel engine-powered monster that enjoys power as high as 350 brake horsepower. Power output is directed purely to the rear wheels, with an [improved suspension](https://www.trendhunter.com/trends/2025-polaris-rzr-pro-r-factory) helping to handle the treacherous terrain. The Peugeot 2008 DKR16 is definitely a vehicle designed to bring home the glory. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 80% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Beefed Up Vehicles:** Disruptive innovation opportunity: Develop more powerful and aggressive vehicles for off-road racing competitions. - **Upgraded Suspension:** Disruptive innovation opportunity: Create improved suspension systems to enhance vehicle performance on challenging terrain. - **Diesel Power:** Disruptive innovation opportunity: Explore alternative fuel options, such as diesel, for off-road vehicles to increase power and efficiency. ### Industries Being Reshaped - **Automotive Racing:** Disruptive innovation opportunity: Integrate advanced technology and design concepts into racing vehicles to gain a competitive edge. - **Automotive Manufacturing:** Disruptive innovation opportunity: Optimize manufacturing processes to efficiently produce high-performance off-road vehicles. - **Alternative Fuel:** Disruptive innovation opportunity: Invest in research and development of alternative fuel technologies for improved performance and sustainability in off-road vehicles. ## Related on Trend Hunter - [Off-Road Desert Racer SUVs](https://www.trendhunter.com/trends/ford-bronco-dr.md) - [Racing Championship Vehicle Models](https://www.trendhunter.com/trends/peugeot-9x8.md) - [Racer-Inspired Off-Road Vehicles](https://www.trendhunter.com/trends/prodrive-hunter.md) - [Hyper-Rugged Tech-Packed SUVs](https://www.trendhunter.com/trends/2026-land-rover-defender.md) - [Demanding Environment Racing RVs](https://www.trendhunter.com/trends/shiver-x-expandable-66-dakar-rv.md) - [Hydrogen-Electric Race Trucks](https://www.trendhunter.com/trends/gaussin.md) - [Dakar-Ready Dirt Bikes](https://www.trendhunter.com/trends/tnr-700-raid-prototype.md) - [Premium Adventurous Racecar Concepts](https://www.trendhunter.com/trends/mc20-dakar-edition.md) - [Purpose-Built Desert Race Vehicles](https://www.trendhunter.com/trends/2023-polaris-rzr-pro-r-factory.md)