# Modern Petticoat Lingerie The Petticoats Tess Spring 2010 Line Reinvents Old-Fashioned Underwear By Luisa Amanda Gomes | Published 2010-02-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/petticoats-tess-spring-2010 References: [thetrendygirl.net](http://www.thetrendygirl.net/2009/10/les-jupons-de-tess.html) & [lesjuponsdetess](http://www.lesjuponsdetess.com/) The Petticoats Tess Spring 2010 line is daring. Lingerie company Petticoats Tess is a young French brand that is already making waves. Heavily influenced by the glamor and elegance of the 18th-century woman, Petticoats Tess' spring collection utilizes muslin, ribbons and [ruffles](https://www.trendhunter.com/trends/katherine-tashs-spring-2026) reminiscent of your grandmother’s old petticoat. I don’t think, however, that anyone’s grandmother ever owned naughty petticoats like these. This new [lingerie line](https://www.trendhunter.com/trends/zhilyova) is very dreamy and sweet, yet still manages to look sexy. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Lingerie:** The trend of vintage-inspired lingerie presents an opportunity for companies to re-imagine and re-create classic styles with a modern twist. - **Romantic Underwear:** The rise of romantic and dreamy underwear styles creates a demand for softer, more feminine designs with delicate details and fabrics. - **Sexy Nostalgia:** The nostalgic and vintage-inspired trend in lingerie opens the door for companies to create sexy, retro designs that harken back to a bygone era. ### Sectors Adopting This - **Lingerie:** The lingerie industry can capitalize on the vintage-inspired trend by creating new product lines that re-imagine classic designs for modern consumers. - **Fashion:** The rise of vintage-inspired lingerie presents fashion brands with an opportunity to explore new avenues of design that appeal to consumers' desires for classic, romantic styles. - **Retail:** Retailers can take advantage of the nostalgia trend to create experiential shopping experiences that transport customers to a different era, such as retro-themed storefronts or window displays. ## Related on Trend Hunter - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Elegant High-Waisted Panties](https://www.trendhunter.com/trends/french-cut-briefs.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md)