# Personified Pet Car Refreshers 'Pets Rock' Air Fresheners Make Furry Friends Famous and Fragrant By Olivia123 | Published 2011-05-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/pets-rock-air-fresheners References: [perpetualkid](http://www.perpetualkid.com/search.aspx?find=air) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=20666335&navAction=jump&navCount=15) These hilarious hanging hound dogs make any car kitschy and clean-smelling! 'Pets Rock' air fresheners will have you barking with laughter. Each air freshener features a [furry friend dressed up](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy) as a famous celebrity. As if that wasn't funny enough, designers chose witty names for the freshener fragrances; some notable names are Rap-berry Ripple and My Pear Lady. The perfumed pooches can easily hang from your rear view mirror with the elastic string attached. Traveling with [mucky puppies and cats](https://www.trendhunter.com/trends/white-tea-basil) in cars can be a messy experience. Your car can go from smelling as fresh as a daisy to as muddy as a barnyard in a matter of minutes! The 'Pets Rock' air fresheners have you covered -- your vehicle will smell of "pot purrrrry" with these "pawsitivley" funny fresheners! ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Hilarious Car Air Fresheners:** Opportunity for businesses in the automotive industry to create funny and unique air fresheners that add a touch of humor to car interiors. - **Celebrity-inspired Pet Accessories:** Disruptive innovation opportunity for pet industry businesses to create products that dress up pets as famous celebrities, appealing to owners who enjoy humor and novelty. - **Creative Fragrance Names:** Opportunity for fragrance industry businesses to develop unique and humorous names for their products, attracting customers looking for something fun and different. ### Industries Being Reshaped - **Automotive Industry:** Opportunity for automotive businesses to incorporate funny and unique air fresheners as a way to add value to their products or services. - **Pet Industry:** Disruptive innovation opportunity for businesses in the pet industry to create pet accessories that tap into the popularity of celebrities, attracting customers seeking novelty and humor. - **Fragrance Industry:** Opportunity for fragrance businesses to market their products with creative and humorous names, appealing to customers who appreciate unique and fun experiences. ## Related on Trend Hunter - [Pet-Inspired Perfumes](https://www.trendhunter.com/trends/tamburins-sunshine.md) - [Pet-Inspired Perfumes](https://www.trendhunter.com/trends/velvetail-perfumes.md) - [Travel-Inspired Air Fresheners](https://www.trendhunter.com/trends/air-freshener-range.md) - [Pooch-Pampering Grooming Kits](https://www.trendhunter.com/trends/sniffle-likkit-inn-the-dog-house.md) - [Wintery Automotive Car Perfumes](https://www.trendhunter.com/trends/winter-angel-car-air-freshener.md) - [Science-Backed Odor Removers](https://www.trendhunter.com/trends/sciencebacked-odor-removers.md) - [Makeup-Themed Dog Toys](https://www.trendhunter.com/trends/makeupthemed-dog-toys.md) - [Travel-Friendly Dog Essentials](https://www.trendhunter.com/trends/refresh-mist.md) - [Soothing Pet Fragrances](https://www.trendhunter.com/trends/fragrances-for-pets.md)