# Pet Food Campaigns Open Farm Launched Its Pets Are Perfect. So, We Must Be Too Campaign By Adam Harrie | Published 2026-07-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pets-are-perfect References: [businesswire](https://www.businesswire.com/news/home/20260728347573/en/Open-Farm-Introduces-Pets-Are-Perfect.-So-We-Must-Be-Too.-Defining-the-Next-Chapter-of-Its-Brand-Evolution) & [openfarmpet](https://openfarmpet.ca/?utm_source=google&utm_medium=cpc&utm_campaign=dog&utm_content=NEWPET&utm_term=open%20farm%20pet%20food&nbt=nb%3Aadwords%3Ag%3A20911458174%3A164244968344%3A686648222559&nb_adtype=&nb_kwd=open%20farm%20pet%20food&nb_ti=kwd-131531417771&nb_mi=&nb_pc=&nb_pi=&nb_ppi=&nb_placement=&nb_si={sourceid}&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=e&tw_source=google&tw_adid=686648222559&tw_campaign=20911458174&gad_source=1&gad_campaignid=20911458174&gbraid=0AAAAADksuUkBTEzBQItMukcGCSiLFOYzY&gclid=CjwKCAjwyabTBhBFEiwAM3mNUKJNc3Z80WMtd_Q_8bDZx5eK_xm-v16IvruzaPtrMrwRhr_IHi1c7xoCnQUQAvD_BwE)  [Open Farm](https://www.trendhunter.com/trends/open-farm-black-friday-deals) unveiled its 'Pets Are Perfect. So, We Must Be Too.' campaign, marking the [premium pet food brand's](https://www.trendhunter.com/trends/premium-pet-food-brand) largest integrated marketing investment to date. Developed with independent creative agency Guesthouse, the campaign is rolling out across TV, connected streaming, digital video, out-of-home and social channels. It centers on two hero ads, 'Sweet Girl' and 'Cone.' The campaign builds on Open Farm's decade-long focus on [responsibly sourced ingredients](https://www.trendhunter.com/trends/portland-pet-food-company), 100% ingredient traceability and veterinary-supported formulations. It aims to translate the brand's nutritional standards into emotionally resonant storytelling for the 97% of pet parents who consider their pets part of the family. Open Farm shows how shifting ingredient transparency and nutritional credibility into genuine emotional storytelling can help a trust-driven pet food brand distinguish itself in an increasingly crowded sector. Image Credit: Open Farm ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 48% | Activity: 57% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Emotional Pet Branding:** Premium pet brands are blending family-centered narratives with product credibility, creating openings for emotionally rich campaigns that elevate trust beyond functional nutrition claims. - **Traceable Ingredient Marketing:** Transparent sourcing and ingredient-level accountability are becoming brand differentiators, with potential for digital proof systems that make quality assurances more tangible to pet owners. - **Omnichannel Pet Storytelling:** Integrated campaigns across streaming, social, out-of-home and video channels reflect a shift toward immersive brand worlds that can deepen loyalty in crowded pet care markets. ### Where This Applies - **Pet Food:** Nutrition-focused pet food companies are using responsible sourcing and veterinary-backed formulas to separate premium offerings from mass-market alternatives. - **Advertising:** Creative agencies have room to redefine pet product marketing by pairing rigorous product standards with cinematic, humanized storytelling. - **Retail Media:** As pet brands increase marketing investment, retail and digital media platforms can become influential discovery environments for trust-based premium products. ## Related on Trend Hunter - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Scented Canine-Meal Billboards](https://www.trendhunter.com/trends/dog-of-honor.md) - [Gut-Focused Kibbles](https://www.trendhunter.com/trends/goodgut.md) - [Pet-Focused Re-Branding Initiatives](https://www.trendhunter.com/trends/my-perfect-pet.md) - [Dairy-Free Ice Cream Campaigns](https://www.trendhunter.com/trends/dog-cat-mouse.md) - [Branded Pet-Fostering Challenges](https://www.trendhunter.com/trends/foster-50-challenge.md) - [Game-Day-Ready Dog Campaigns](https://www.trendhunter.com/trends/blue-buffalo-x-olivia-culpo.md) - [Dog-Focused Podcast Mini Series](https://www.trendhunter.com/trends/farmers-dogs.md)