# Petra Nemcova New Face for La Senza By Glamboulevard | Published 2007-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/petra-nemcova-strips-for-la-senza References: [glamboulevard](http://www.glamboulevard.com/2007/10/22/petra-nemcova-strips-for-la-senza/) Czechoslovakian-born fashion model Petra Nemcova, who has previously been linked to singer James Blunt, is the new face of [lingerie brand](https://www.trendhunter.com/trends/boobwear-brand-nuudii) La Senza. The 28-year-old model joins the likes of Hollyoaks star Gemma Atkinson and socialite Sophie Anderton as previous spokesmodels for the company. "[Lingerie modeling](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) makes you feel so sexy and good about yourself. Some are sexy, some girly, some comfy and some a bit more risque - but they all make you feel great," revealed the former Sports Illustrated cover girl, adding, "My favourite garment was the [black push-up bra](https://www.trendhunter.com/trends/stripe-stare-bra-shop) - it had such great shaping but still has very thin straps." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What Makes This Trend Stand Out - **Lingerie Modeling:** Disruptive innovation opportunity: Develop innovative technology for virtual reality lingerie modeling experiences. - **Celebrity Brand Ambassadors:** Disruptive innovation opportunity: Create an AI-powered platform to match brands with suitable celebrity ambassadors. - **Inclusive Lingerie:** Disruptive innovation opportunity: Design and produce lingerie lines that cater to all body types and sizes. ### Sectors Adopting This - **Fashion Modeling:** Disruptive innovation opportunity: Utilize AI and machine learning to revolutionize the process of scouting and promoting fashion models. - **Fashion Branding:** Disruptive innovation opportunity: Implement blockchain technology to enhance transparency and traceability in fashion branding. - **Retail and E-commerce:** Disruptive innovation opportunity: Develop personalized recommendation algorithms for online lingerie retailers to improve customer experience and satisfaction. ## Related on Trend Hunter - [Actress-Approved Lingerie Brands](https://www.trendhunter.com/trends/syrn.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md)