# Shirtless Shoulder Caps 'Petra' by Andrea Zvadova Features Some Sensual Photographs By Allison Love | Published 2010-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/petra-by-andrea-zvadova References: [behance.net](http://www.behance.net/gallery/5ra/649485) & [andreazvadova](http://www.andreazvadova.com/) 'Petra' by Andrea Zvadova showcases some interesting [fashion accessories](https://www.trendhunter.com/trends/rocknot), namely a [shoulder cap ornament](https://www.trendhunter.com/trends/petra). The photography features a beautiful model who shows off this interesting fashion statement quite perfectly, almost as if it's the most natural piece of clothing ever. Regardless of its bizarre nature, the shoulder cap accessory is quite cool, demonstrating a new feature to [strapless gowns](https://www.trendhunter.com/trends/atelier-victorias-secret). 'Petra' by Andrea Zvadova is for all those that want to try new things. **Implications** - One of the fastest ways to raise brand recognition is by investing in marketing that is subtly sexually charged. By eschewing the safe boundaries of every day marketing, and sidestepping the controversy associated with overt sexual marketing, the company shows a commitment to operating outside of the norms of conventional marketing. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Fashion Accessories Redefining Clothing:** The unusual shoulder cap accessory demonstrates a new feature to strapless gowns, pushing the boundaries of traditional fashion accessories. - **Sexually-charged Marketing Strategies:** 'Petra' by Andrea Zvadova proves that subtly sexually charged marketing can differentiate a brand and attract more attention from the public and media. - **Experimentation with Bold Fashion Statements:** The bizarre yet cool shoulder cap accessory invites people to try new fashion statements, disrupting typical clothing norms. ### Who This Affects Most - **Fashion and Apparel:** This trend could spark an opportunity for unconventional fashion accessories to be introduced into the market. - **Marketing and Advertising:** Companies can explore and experiment with subtly sexually charged marketing to differentiate their brand from competitors. - **Retail and E-commerce:** The shoulder cap accessory can appeal to consumers looking for bold and unique fashion accessories, offering a new selling point for retailers or e-commerce platforms. ## Related on Trend Hunter - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Sculptural Artful Hardware Collections](https://www.trendhunter.com/trends/petra.md) - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Faux-Piercing Push-Up Garments](https://www.trendhunter.com/trends/nipple-pushup-bra.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)