# Skyscraper Updos PetOrly's Models Rock Towering Hairstyles for 'Future Perfect' By Marissa Brassfield | Published 2009-06-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/petorly-future-perfect References: [behance.net](http://www.behance.net/Gallery/Future-perfect/217721) In this 'Future Perfect' photo set, PetOrly's models rock sky-high hair that reminds me of a real-life version of the tall tresses Marge Simpson has. From ginormous buns to skyscraper updos, these hairstyles are simply stunning. We're seeing a number of avant-garde and [gravity-defying hairstyles](https://www.trendhunter.com/trends/grabity) in photo sets and couture collections. Check out some of my favorites below. **Implications** - The global recession caused fashionistas to scale back on their shopping budgets. This in turn caused a renewed focus on makeup and hair, since these facets of fashion are easy to replicate with items consumers already have at home. Companies can take advantage of this opportunity by styling their models for ad campaigns with [avant-garde hairstyles](https://www.trendhunter.com/trends/nexxus-styling-collection). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Avant-garde Hairstyles:** Companies can take advantage of this opportunity by styling their models for ad campaigns with avant-garde hairstyles. - **Gravity-defying Hairstyles:** Companies can explore innovative hair products and techniques to create gravity-defying hairstyles for fashion shows and events. - **Focus on Makeup and Hair:** Companies can capitalize on the increased focus on makeup and hair by offering specialized beauty products and services. ### Where This Applies - **Fashion and Beauty:** Fashion and beauty brands can incorporate avant-garde hairstyles in their advertising campaigns and product launches. - **Hair Products:** Hair product manufacturers can develop new formulas and designs to create hairstyles that defy gravity and capture consumer attention. - **Beauty Salons:** Beauty salons can offer cutting-edge and avant-garde hairstyling services to cater to the growing demand for gravity-defying hairdos. ## Related on Trend Hunter - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Cosmically Inspired Haircare](https://www.trendhunter.com/trends/super-nova-hair-care.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Space-Inspired Scented Hairsprays](https://www.trendhunter.com/trends/scented-hairspray.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Dynamic Terrazzo Hair Salons](https://www.trendhunter.com/trends/koda-hair-salon.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md) - [Ultra-Performing Mousse Sets](https://www.trendhunter.com/trends/designme-x-framar.md)