# Customizable Pet Emojis PetMOJI is a Promotion for 'The Secret Life of Pets' By Joey Haar | Published 2016-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/petmoji References: [campaignlive](http://www.campaignlive.com/article/petmoji-turns-favorite-pet-emoji/1400488) & [itunes.apple](https://itunes.apple.com/us/app/petmoji-character-creator/id1121740066?ls=1&mt=8) As part of the promotional campaign for [Universal Pictures](https://www.trendhunter.com/trends/barkbox-collection)' and [Illumination Entertainment's](https://www.trendhunter.com/trends/icee-banana-blast) 'The Secret Life of Pets,' the production companies released an app called 'PetMOJI.' Similar to the popular Bitmoji app, PetMOJI lets users create [custom pet avatars](https://www.trendhunter.com/trends/doge-meet) that can be based off of pets from the movie or even their own pets. PetMOJI offers an impressive degree of personalization with its pet avatars. After selecting between dog and cat -- the only two species available currently -- users can then get granular to make their PetMOJI look as much like their own pets as possible. The custom features include body types, snouts, eyes, ears, and tails. The app also has hundreds of patches, patterns, and colors. Once the avatar is built, users can insert it into text conversations along with stickers and messages. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Avatars:** The concept of avatar creation can be extrapolated beyond pets. - **Personalization Apps:** People enjoy personalizing things, including through mobile apps that let them create and express themselves. - **Promotional Apps:** Apps that are created as part of a promotional campaign can lead to increased brand awareness and user engagement. ### Sectors Adopting This - **Entertainment:** Promotional apps can help build buzz around movies, TV shows, and other types of entertainment products. - **Pet Care:** Pet owners might enjoy using apps that let them create personalized representations of their furry friends. - **Mobile Apps:** The market for mobile apps is vast, and there is always room for innovation in areas such as personalization and customization. ## Related on Trend Hunter - [Personalized AI Emojis](https://www.trendhunter.com/trends/emojifyer-ai.md) - [Movie Trivia Games](https://www.trendhunter.com/trends/mojie.md) - [AI-Generated Pet Teasers](https://www.trendhunter.com/trends/i-want-a-puppy-kitten-studios.md) - [Animation-Themed Virtual Pets](https://www.trendhunter.com/trends/bitzee-disney.md) - [AI Emoji Creators](https://www.trendhunter.com/trends/iemoji-ai.md) - [Emoji Party Games](https://www.trendhunter.com/trends/speedmoji.md) - [Custom Pet Portraits](https://www.trendhunter.com/trends/portrait-mom.md) - [AI Pet Portraits](https://www.trendhunter.com/trends/petpic-ai.md) - [Gamified Pet Metaverses](https://www.trendhunter.com/trends/petplate-park.md)