# Drinkable Vitamin-Packed Yogurts The Petits Filous Vitamin Rich Yogurts Come in Two Flavors By Michael Hemsworth | Published 2022-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/petits-filous-vitamin-rich References: [foodbev](https://www.foodbev.com/news/petits-filous-introduces-nutrient-packed-drinkable-yogurts/) & [petitsfilous](https://www.petitsfilous.co.uk)  The Petits Filous Vitamin Rich yogurts are a new range of drinkable dairy products from the Yoplait UK-owned brand for parents to pick up for little ones to enjoy with their lunch or as a snack. The yogurt drinks come in two flavors including Apricot, Peach & Carrot and Strawberry & Beetroot, which are both rich in vitamin C and D to support bone development. The drinks are said to be the first of their kind thanks to their yogurt base that's infused with fruit and vegetables. The product is a flavorful way for parents to incorporate vegetables into a child's diet. Head of Marketing at Yoplait UK Ewa Moxham spoke on the Petits Filous Vitamin Rich yogurts saying, "As a leader in kids’ yoghurt, we’re continuously working behind the scenes to champion children’s development from the inside out and innovate around unmet consumer needs. So, when we spotted a gap in the market for yogurt with added vitamins, fruit and vegetables, we made it our mission to bring this product to life.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 37% | Activity: 59% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Drinkable Vitamin-packed Yogurts:** New product range of vitamin-infused drinkable yogurts expanded in the market. - **Incorporating Vegetables Into Children's Diets:** Manufacturers innovate on ways to encourage children to consume more vegetables in their diets. - **Yogurt-based Juices:** New trend of yogurt-based juices that offer more nutritional value to consumers. ### Who This Affects Most - **Food and Beverage Industry:** Opportunities for manufacturers to capitalize on the growing trend of adding more health benefits to food and beverage products. - **Children's Snack Market:** Disruptive innovation opportunities for businesses to offer more healthy options for children's snacks. - **Health and Wellness Industry:** The trend of vitamin-infused products and incorporating more nutrient-dense ingredients in packaged food products present opportunities for the health and wellness industry. ## Related on Trend Hunter - [Reduced Sugar Yogurt Products](https://www.trendhunter.com/trends/yoplait-petits-filous-and-frubes.md) - [On-the-Go Yogurt Drinks](https://www.trendhunter.com/trends/yoplait-yop.md) - [Functional Flavorful Yogurt Pouches](https://www.trendhunter.com/trends/yoghurt-pouch.md) - [Oat-Blended Yogurt Pots](https://www.trendhunter.com/trends/yeo-valley-organic-little-yeos.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Kid-Friendly Kefir Drinks](https://www.trendhunter.com/trends/biotiful-kids-kefir.md) - [Vegan-Friendly Kids Yogurt Products](https://www.trendhunter.com/trends/alpro-kids.md) - [Veggie-Rich Yogurt Smoothies](https://www.trendhunter.com/trends/clover-the-rainbow.md)