# Size-Inclusive Fashion Labels Roucha is a New Label That Provides Voluptuous and Petite Fits By Kalin Ned | Published 2018-03-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/petite-fits References: [vogue](https://www.vogue.com/article/totokaelo-jill-wenger-roucha) & [roucha](https://roucha.com/) Jill Wenger's experience in the fashion industry has taught her that there are not enough labels that provide [size-inclusive collections](https://www.trendhunter.com/trends/the-second-dawn)— from curve-friendly to petite fits. In an attempt to bridge this evidently problematic gap, the designer is creating [minimalist-minded clothing and accessory lines](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) under the name of 'Roucha.' The mission statement of the new label is to bring sophisticated and empowering designs for women that are "curvy, straight, short and tall." While traditional sizing charts use a universal slim body type, Wenger has designed a number of diagrams that depict various body shapes in petite fits, as well as tall statures. Roucha is surely going to make strides in the sizing practices of brands of the luxury fashion caliber. Photo Credits: Adam Katz Sinding/ Le 21eme ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 25% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Size-inclusive Fashion:** Disruptive innovation opportunity: Develop size-inclusive collections that cater to the varying body shapes of women, including curve-friendly, petite, and tall fits. - **Minimalist-minded Clothing:** Disruptive innovation opportunity: Create minimalist fashion lines that offer sophisticated and empowering designs for women of all sizes. - **Sizing Practices:** Disruptive innovation opportunity: Revolutionize sizing charts to reflect diverse body types, challenging the traditional focus on slim body types. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Build size-inclusive fashion labels that cater to a broader range of body types, meeting the demand for more inclusive clothing options. - **Luxury Fashion:** Disruptive innovation opportunity: Disrupt the luxury fashion industry by introducing size-inclusive collections, offering sophisticated designs for customers of all shapes and sizes. - **Clothing and Accessories:** Disruptive innovation opportunity: Design minimalist-minded clothing and accessory lines that empower women and challenge traditional sizing practices. ## Related on Trend Hunter - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Textured Loungewear Collections](https://www.trendhunter.com/trends/brunette-the-label-waffles.md) - [French Retailer Expansions](https://www.trendhunter.com/trends/french-retailer.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md) - [Reimagined Apparel Capsules](https://www.trendhunter.com/trends/gu-x-rokh.md) - [Influencer-Made Lifestyle Apparel](https://www.trendhunter.com/trends/zara-mcdermott.md)