# Technicolor Textile Branding Petit Geste Packaging Takes on Intricate Geometric Motifs By Amelia Roblin | Published 2011-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/petit-geste-packaging References: [thedieline](http://www.thedieline.com/blog/2011/6/16/petit-plaisir-petit-geste-package-design.html) & [simple.gs](http://www.simple.gs/contenido.php?id_categoria=21) There is a delectable simplicity and a delicious intricacy to the nature of Petit Geste packaging. It is difficult to accomplish both when branding boxes, but these Belgian chocolate treats by Petit Plaisir independently take on such equally busy aesthetics that they're unmistakably from the same collection. The Simple design studio of Barcelona gave these small cases an appearance that would stimulate the consumer's sense of sight, alluding to the effect such sweets may have on the tongue. A range of geometric patterns are used, printed with a variety of bold color choices and combinations to produce an effect on the cardboard that emulates that of woven fabric designs. Petit Geste packaging pieces together an assortment of elemental shapes and pure color patches into a paradoxical elaborate ornamentation. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 73% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Geometric Packaging:** There is a trend towards using geometric patterns and bold colors in packaging design to create visually stimulating experiences for consumers. - **Textile-inspired Design:** The use of patterns and color combinations that emulate woven fabric designs is a growing trend in branding and packaging. - **Simplicity with Complexity:** The trend of creating packaging designs that balance simplicity and intricacy to capture consumer attention and create brand recognition. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore using geometric patterns and textile-inspired designs in their packaging to enhance brand image and attract customers. - **Fashion and Apparel:** The fashion and apparel industry can incorporate textile-inspired design trends in their brand logos, packaging, and advertising materials to create a cohesive and visually appealing brand identity. - **Packaging and Printing:** The packaging and printing industry can leverage the trend of balancing simplicity with complexity in their design services, offering clients unique and eye-catching packaging solutions. ## Related on Trend Hunter - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md)