# Mason Jar Wine Packaging Petit Bocal by Tanya Heidrich Uses Unconventional Branding By Jamie Danielle Munro | Published 2014-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/petit-bocal References: [packageinspiration](http://www.packageinspiration.com/petit-bocal.html/) & [tanyaheidrich](http://tanyaheidrich.com/) Petit Bocal is a brand of wine that uses an unconventional method for packaging: mason jars. Usually wine is placed in [tall slender bottles](https://www.trendhunter.com/trends/chloe-wine-collection) to exude class and elegance, but this company is taking a different approach. The mason jars are painted in a matte black color, so people cannot see the contents inside. For labeling, a [strip of paper](https://www.trendhunter.com/trends/the-collective-good-wine-range) has been wrapped around the jar from top to bottom, which also acts as a sealer for the lid. The great thing about these products is that they [come ready to consume](https://www.trendhunter.com/trends/jam-shed-bubbly-ros), and for wine drinkers this is not always the case. With Petit Bocal, one simply has to purchase the jar, open the lid and sip away. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 61% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Unconventional Packaging:** Using mason jars as wine packaging provides a unique and eye-catching alternative to traditional bottle packaging. - **Minimalist Branding:** The use of matte black jars and simple paper labeling strips creates a sleek and minimalistic aesthetic for the wine brand. - **Ready-to-consume Products:** Providing wine in ready-to-consume jars eliminates the need for additional steps like uncorking, making the product more convenient for consumers. ### Industries Being Reshaped - **Wine Packaging:** The unconventional use of mason jars in wine packaging presents an opportunity for disruption in the wine packaging industry. - **Branding and Design:** The minimalist branding approach of using matte black jars and paper labeling strips opens up new possibilities for disruptive brand identity strategies. - **Convenience Products:** The concept of ready-to-consume wine in jars has the potential to disrupt the beverage industry by offering a convenient and hassle-free drinking experience. ## Related on Trend Hunter - [Miniature Glass-Free Wine Packaging](https://www.trendhunter.com/trends/mud-house-mini-box.md) - [Cylindrical Boxed Wines](https://www.trendhunter.com/trends/elegant-boxed-wine.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Artisanal Pour Bottles](https://www.trendhunter.com/trends/artisanal-pour-bottles.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Mini Boxed Wine Products](https://www.trendhunter.com/trends/jam-shed-shiraz.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Premium Boxed Wines](https://www.trendhunter.com/trends/maddalena-riboli.md)