# Sailboat Soap Branding Petit Bateau Packaging Embodies a Floating Bath-Time Form By Amelia Roblin | Published 2011-08-01 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/petit-bateau-packaging References: [lovelypackage](http://lovelypackage.com/student-work-sebastian-castro/#more-21092) & [behance.net](http://www.behance.net/gallery/Petit-Bateau-Bath/1498697) Where many adults may be increasingly drawn to clean and sophisticated product branding, [Petit Bateau](https://www.trendhunter.com/trends/petit-lem-tropicana) packaging demonstrates just how much more fun can be had when dressing goods for youngsters. The line of [baby bath products](https://www.trendhunter.com/trends/splash) takes inspiration from warm watery tubs and [tugboat bath toys](https://www.trendhunter.com/trends/bath-toy-collection) to create a collection of bottles that fit with the nautical theme. Sebastian Castro took the basic outline of sailboat with its wind-filled triangular mainsail as the abstract shape for each of the three dispensers. The shampoo, body milk and gel differ in appearance only through the distinctive choice of pastel colors in blue, green and yellow. The cute Petit Bateau packaging design is complete with etched white illustrations of curling waves, a bright sun and birds flying through the ocean air. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Packaging:** Opportunity for brands to create fun, eye-catching packaging designs that appeal to younger audiences. - **Nautical Theme:** Potential for products and services to incorporate nautical elements in their branding to create a playful and adventurous image. - **Abstract Shapes:** Possibility for brands to utilize abstract shapes in their packaging design to create unique and memorable visuals. ### Sectors Adopting This - **Baby Products:** Baby product brands can consider adopting playful and colorful packaging designs to enhance their appeal to parents and children. - **Personal Care:** Personal care brands can explore incorporating nautical-themed branding elements to differentiate their products in the market. - **Graphic Design:** Graphic design agencies can offer their expertise to brands looking to create innovative packaging designs using abstract shapes and vibrant colors. ## Related on Trend Hunter - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Region-Specific Personal Care Products](https://www.trendhunter.com/trends/compagnie-de-provence.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Playful Children-Focused Sets](https://www.trendhunter.com/trends/soap-pen.md) - [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md) - [Accessible Self-Sealing Soap Packaging](https://www.trendhunter.com/trends/dawn-ezsqueeze.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md)