# Plaque-Fighting Dog Treats PetIQ, Inc. Expands Minties® Dental Treats to Include Large Dogs By Kanesa D | Published 2024-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/petiq-inc References: [globenewswire](https://www.globenewswire.com/news-release/2024/03/14/2846323/0/en/PetIQ-Inc-Celebrates-Expansion-of-Minties-Dental-Treats-Brand-With-Launch-of-New-Dental-Chew-for-Large-Sized-Dogs.html) & [minties](https://minties.com/)  PetIQ, Inc. is excited to unveil its latest addition to the Minties® brand: Minties® dental treats specially crafted for large-sized dogs. This expansion broadens Minties®' range to cater to large-sized dogs with affordable yet veterinarian-recommended dental care options. Tailored for dogs weighing over fifty pounds, the Minties® large dental treat incorporates the same [breath-freshening ingredients](https://www.trendhunter.com/trends/double-dog-dare) found in Minties®' other popular dental treats for tiny/small (5 to 24 lbs) and medium-sized (25 to 50 lbs) dogs. These treats feature a blend of five natural breath fresheners: alfalfa, peppermint, parsley, fennel, and dill. With a textured surface designed with bumps and divots, Minties® dental treats ensure maximum tooth abrasion, aiding in [removing plaque and tartar buildup](https://www.trendhunter.com/trends/nubz-flavor-bursts). Minties® products are available online and through select retailers. Image Credit: PetIQ, Inc. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 21% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Large-dog Dental Care:** Opportunity for developing specialized dental care products for large-sized dogs beyond traditional pet dental treats. - **Natural Breath Fresheners:** Potential for creating innovative pet dental treats using natural ingredients known for their breath-freshening properties. - **Textured Tooth Abrasion:** Possibility to enhance pet dental treat effectiveness by introducing specialized textures for maximum plaque and tartar removal. ### Sectors Adopting This - **Pet Care:** Expanding market for unique and targeted pet dental care products to meet the diverse needs of different dog sizes. - **Veterinary Services:** Growing demand for innovative dental care solutions within the veterinary industry, emphasizing preventive oral health for pets of all sizes. - **Natural Health Products:** Opportunity for natural health product companies to capitalize on the trend of utilizing natural breath-freshening ingredients in pet dental care. ## Related on Trend Hunter - [Teeth-Cleaning Dog Treats](https://www.trendhunter.com/trends/minties-dental-chews.md) - [Low-Calorie Dental Treats](https://www.trendhunter.com/trends/minties-freshbites.md) - [Movement-Based Dental Treats](https://www.trendhunter.com/trends/stella-and-chewys.md) - [Pet-Targeted Oral Solutions](https://www.trendhunter.com/trends/dog-breath-spray.md) - [Plaque-Fighting Dog Dental Chews](https://www.trendhunter.com/trends/plaque-patrol.md) - [Soft Chew Dental Treats](https://www.trendhunter.com/trends/wellness-whimzees-freshzees.md) - [Premium Dental Dog Chews](https://www.trendhunter.com/trends/dental-dog-chew.md) - [3-in-1 Dental Chews](https://www.trendhunter.com/trends/dental-chews.md) - [Microbiome-Balancing Dental Treats](https://www.trendhunter.com/trends/teef-treets.md)