# Discounted Pet Service Subscriptions For $20 Monthly, PetHero Provides 25% Off Vet Services By Laura McQuarrie | Published 2017-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pethero References: [digiday](https://digiday.com/media/time-inc-launches-pethero-consumer-revenue-push/) [Time Inc.](https://www.trendhunter.com/trends/hybrid-athletic-competition) will soon be launching PetHero, a $20 subscription program that connects pet owners to toys, treats and other products, plus 25% discounts on veterinary services. With PetHero, members will also be able to access tips and advice from vets to improve their [pet care regimens](https://www.trendhunter.com/trends/daily-pet-care-tips). This new service-focused venture from Time Inc. is set to be a new business opportunity that leverages collected consumer data. Consumer data is also set to play an important part of target advertising; as Digiday describes: "the same people who would be targeted for PetHero could also be available to marketers like pet product brand [Purina](https://www.trendhunter.com/trends/petivity-smart-pet-care) to target." While there are many pet-focused subscription services on the market that emphasize the sharing of products, PetHero will stand apart for its service-focused offerings. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 46% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Subscription-based Pet Services:** A trend in the pet industry is the rise of subscription-based services that offer a variety of products and services for pet owners. - **Data-driven Target Advertising:** With the rise of subscription programs like PetHero, there is an opportunity for marketers to target pet owners with relevant products and services based on consumer data. - **Service-focused Ventures:** PetHero's service-focused approach sets it apart from other pet subscription services and presents an opportunity for businesses to provide value-added services to pet owners. ### Where This Applies - **Pet Care:** The pet care industry can leverage the trend of subscription-based services, like PetHero, to offer comprehensive care packages for pets. - **Digital Advertising:** The rise of data-driven target advertising in the pet industry provides opportunities for digital advertising agencies to help marketers reach pet owners with personalized campaigns. - **Subscription Services:** The success of PetHero and other subscription programs presents an opportunity for businesses to create subscription-based services in other industries and cater to the evolving consumer preferences. ## Related on Trend Hunter - [Subscription-Sourced Dog Foods](https://www.trendhunter.com/trends/hello-fresh.md) - [Affordability-Focused Veterinary Clinics](https://www.trendhunter.com/trends/affordable-pet-care.md) - [Membership-Based Vet Clinics](https://www.trendhunter.com/trends/toronto-vet-clinic.md) - [Retailer Pet Telehealth Benefits](https://www.trendhunter.com/trends/walmart-and-pawp.md) - [Consolidated Pet Insurance Plans](https://www.trendhunter.com/trends/pet-insurance-plan.md) - [Pet Wellness Plans](https://www.trendhunter.com/trends/chewy-1.md) - [Stress-Free Pet Insurance Plans](https://www.trendhunter.com/trends/spokk.md) - [Pet Owner Medication Platforms](https://www.trendhunter.com/trends/goodrx-for-pets.md) - [Employee Pet Care Coverage](https://www.trendhunter.com/trends/pet-care-coverage.md)