# Soothing Pet-Friendly Shows Classic FM and Battersea Dogs & Cats Home Alleviate Anxiety in Pets By Kalin Ned | Published 2019-05-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/petfriendly-show References: [classicfm](https://www.classicfm.com/music-news/battersea-pet-sounds-bill-turnbull/) During the busiest hour for fireworks in the United Kingdom, a pet-friendly show aired on [Classic FM](https://www.trendhunter.com/trends/classic-crush-boot). Completed in collaboration between the radio station and [Battersea Dogs & Cats Home](https://www.trendhunter.com/trends/sainsburys-and-battersea-dogs-and-cats-home), the activation is geared toward entertaining pet owners and their companions. The pet-friendly show provided a soothing atmosphere for the animals which helped them relax in a hectic hour that was potent on "noise and bright lights." Described as "radio refuge," 'Pet Sounds' transmitted soothing classical music from the likes of Mozart, Camille Saint-Saëns, Edward Elgar and more. The pet-friendly show initative was kickstarted by Classic FM and Battersea Dogs & Cats Home in reference to a recent study completed by the Scottish SPCA and the [University of Glasgow](https://www.trendhunter.com/trends/research-centre). Photo Credits: Classic FM ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 7% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What Makes This Trend Stand Out - **Pet-friendly Shows:** Creating shows specifically designed to soothe and entertain pets, such as Classic FM's 'Pet Sounds,' can alleviate anxiety and provide a calming environment for animals. - **Radio Refuge:** Developing radio programs that offer a refuge and calming atmosphere, like Classic FM's collaboration with Battersea Dogs & Cats Home, can appeal to pet owners seeking relaxation for themselves and their companion animals. - **Music Therapy for Pets:** Exploring the potential of music therapy for pets, based on the success of Classic FM's pet-friendly show, can open up opportunities to develop specialized music programs to alleviate anxiety and stress in animals. ### Sectors Adopting This - **Broadcasting:** The broadcasting industry can consider creating pet-friendly shows and radio programs to cater specifically to pet owners and their animals, expanding their audience and providing a unique entertainment experience. - **Pet Care:** The pet care industry can explore incorporating music therapy as a service or selling pet-friendly audio content to help alleviate anxiety and stress in pets, taking inspiration from the success of Classic FM's collaboration with Battersea Dogs & Cats Home. - **Animal Welfare:** Animal welfare organizations can partner with media outlets to create pet-friendly shows and initiatives that promote relaxation and reduce anxiety in animals, like the collaboration between Classic FM and Battersea Dogs & Cats Home. ## Related on Trend Hunter - [AI-Generated Dog-Friendly Playlists](https://www.trendhunter.com/trends/gentle-taills.md) - [Dog-Friendly Driving Playlists](https://www.trendhunter.com/trends/playlist-for-dogs.md) - [Petting Booth Pop-Ups](https://www.trendhunter.com/trends/petting-booth.md) - [Festive Pet Streaming Services](https://www.trendhunter.com/trends/home-for-the-pawlidays.md) - [Pet Brand Playlists](https://www.trendhunter.com/trends/power-of-the-purr-playlist.md) - [Soothing Pet Fragrances](https://www.trendhunter.com/trends/fragrances-for-pets.md) - [Personalized Dog Music](https://www.trendhunter.com/trends/dogmusic-ai.md) - [Comforting Musical Collars](https://www.trendhunter.com/trends/music-mutz.md) - [Noise-Canceling Pet Headphones](https://www.trendhunter.com/trends/pet-headphones.md)