# Pet-Friendly Rental Home Ads Marnie the Dog Was Featured in This Luxurious Airbnb Commercial By Riley von Niessen | Published 2016-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/petfriendly-rental References: [adweek](http://www.adweek.com/adfreak/airbnb-set-marnie-dog-her-very-own-beverly-hills-mansion-173623) & [vimeo](https://vimeo.com/182785909) In order to commemorate September's National Dog Week and highlight its pet-friendly rentals, [Airbnb](https://www.trendhunter.com/trends/santastrophe) employed Marnie the Dog, an adorable animal who's achieved Internet fame, to be the focus of its [new commercial](https://www.trendhunter.com/trends/merry-chaos). In the ad, the lovable pet packs up and moves from New York to Beverly Hills, where she's to stay at an enormous pet-friendly mansion that comes complete with a caring butler named Hugo. With shots that show off each of the stunning rooms, Airbnb follows Marnie the Dog's relaxing time away from home. She wanders around the home with a bright pink bow in her fur, lays next to a bubble bath in a cozy robe and sits atop the outdoor pool in a tiny blow-up flotation. By employing Marnie the Dog for its commercial, Airbnb shows consumers that it has a lot to offer in terms of pet-friendly rentals in a way that's sure to be shared. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 6% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Pet-friendly Rental Homes:** Opportunity for rental platforms to cater to pet owners and offer specialized accommodations for their furry friends. - **Influencer Marketing:** Using popular animals like Marnie the Dog to promote brands and products, reaching a wider audience through their online following. - **Luxury Pet Experiences:** Creating high-end experiences for pets, such as pet-friendly mansions with exclusive amenities, to cater to affluent pet owners. ### Who This Affects Most - **Hospitality:** Opportunity for hotels, resorts, and vacation rental companies to expand their offerings by providing pet-friendly accommodations and services. - **Advertising:** Opportunity for brands to collaborate with animal influencers and create unique marketing campaigns targeting pet owners. - **Pet Industry:** Opportunity for pet product companies to market luxury experiences and amenities for pets, tapping into the growing demand for pet-friendly travel. ## Related on Trend Hunter - [Idyllic Pet Pop-Ups](https://www.trendhunter.com/trends/the-best-pet-house-ever.md) - [Dog-Friendly Airlines](https://www.trendhunter.com/trends/airline-for-dogs.md) - [Pet-Friendly Travel Hubs](https://www.trendhunter.com/trends/pet-friendly-travel.md) - [Personalized Pet Amenities](https://www.trendhunter.com/trends/fairmont-hotels-resorts1.md) - [Traveler-Focused Pet Hubs](https://www.trendhunter.com/trends/mars-3.md) - [Sustainable Dog Houses](https://www.trendhunter.com/trends/doggie-dreamhouse.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Festive Pet Streaming Services](https://www.trendhunter.com/trends/home-for-the-pawlidays.md) - [In-Hotel Human Dog Beds](https://www.trendhunter.com/trends/plufls.md)