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# Loosely Tailored Runway Looks
The Peter Som Spring 2013 Ready-To-Wear Collection

By Gil Cohen | Published 2012-09-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/peter-som-spring-2013
References: [honestlywtf](http://honestlywtf.com/collections/peter-som-spring-2013/) & [style](http://www.style.com/fashionshows/review/S2013RTW-PSOM)

Inspired by "Brooke Astor meets Courtney Love," according to the designer, the Peter Som Spring 2013 Ready-To-Wear collection is the perfect combination of uptown chic and downtown cool. Som gives his models street style-worthy edge with colored streaks in their hair, mint nail polish, bright eye shadow and metallic-strapped shoes; however, none of this takes any attention away from the clothes themselves.

Going for a more [relaxed and loose feel](https://www.trendhunter.com/trends/digawel-springsummer-2026) on his [traditional tailored looks](https://www.trendhunter.com/trends/graphpaper-ss26), Peter Som softens structured pieces such as jackets, trousers and dresses with lots of ruching, [feminine patterns, loose fits](https://www.trendhunter.com/trends/wild-rose-sparrow), sugary-sweet colors and lace throughout. He also features his exciting new denim collaboration with Earnest Sewn, which includes a pair of baggy, knee-length shorts in a floral print.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 45% | Activity: 21% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Relaxed Tailoring:** Opportunity to disrupt the traditional tailored fashion industry by offering more relaxed and loose-fitting options with feminine patterns and ruching.
- **Street Style Edge:** Opportunity to disrupt the beauty industry by creating products and techniques that combine high fashion with street style-worthy elements such as colored streaks in hair and bright eye shadow.
- **Denim Collaboration:** Opportunity to disrupt the denim industry by partnering with other brands to create unique and stylish collaborations, like the floral print knee-length shorts featured in the Peter Som collection.

### Who This Affects Most

- **Fashion:** Disruptive innovation possibilities in the fashion industry through the incorporation of relaxed tailoring, street style edge, and collaborations.
- **Beauty:** Disruptive innovation opportunities in the beauty industry by creating products and techniques that merge high fashion with street style-worthy elements.
- **Denim:** Disruptive innovation possibilities in the denim industry through strategic collaborations with other brands to create unique and stylish offerings.

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