# Streamlined Korean Takeout Menus Peter Serpico’s Pete's Place Offers 10 Signature Menu Items By Jana Pijak | Published 2021-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peter-serpico References: [inquirer](https://www.inquirer.com/food/inq/dining-guide-serpico-korean-takeout-coronavirus-philadelphia-20201112.html) Chef and restaurateur Peter Serpico is best known for the Philadelphia-based restaurant Serpico that is run alongside business partner Stephen Starr. The duo recently recently opened [Pete's Place](https://www.trendhunter.com/trends/peets), a new Korean takeout concept with a streamlined menu of 10 signature dishes. Bringing authentic Korean cuisine to Philadelphia's South St. neighborhood, Peter Serpico opts for a 10-piece menu of simple crowd favorites -- including "chicken noodle soup; [Korean fried chicken wings](https://www.trendhunter.com/trends/sobaba-crunchy-glazed-chicken); spicy chicken stew; chilled buckwheat noodles; [Tsukemen-style kimchi noodles](https://www.trendhunter.com/trends/premium-kimchi-line); spicy chicken noodles, and bibimbap with pork shoulder." Exclusively offering takeout and delivery options, Pete's Place was born out of growing consumer desires for casual takeout options during the COVID-19 pandemic as fine dining establishment Serpico temporarily closed its doors. The result is streamlined, authentic and affordable. Image Credit: Starr Restaurants / Leah Sprague ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Streamlined Korean Takeout Menus:** Restaurants are offering simplified Korean takeout menus to meet growing consumer demands for convenient, authentic and affordable options during the pandemic. - **Limited Menu Offerings:** Offering a limited menu is a way to streamline operations and meet the current needs of consumers for faster, simpler and contactless dining experiences. - **Virtual Kitchen Concepts:** Restaurants are exploring new business models by introducing virtual kitchen concepts that offer takeout or delivery-only options. ### Who This Affects Most - **Restaurants and Food Service:** Restaurants and food service businesses can adapt to changing consumer needs by offering streamlined, contactless takeout and delivery options with a focus on affordability and authenticity. - **Food Delivery Services:** Food delivery services can expand their offerings by partnering with restaurants that offer streamlined menus and virtual kitchen concepts. - **Online Order and Delivery Platforms:** Online order and delivery platforms can provide new opportunities for restaurants to connect with customers and offer simplified, authentic and affordable takeout options. ## Related on Trend Hunter - [Special Tasty Korean Menus](https://www.trendhunter.com/trends/tasty-korean-menu.md) - [Tasty Korean Meal Platters](https://www.trendhunter.com/trends/seoul-sampler.md) - [Streetstyle K-Food Meals](https://www.trendhunter.com/trends/pulmuone-kstreet-food.md) - [Korean-Themed Pizza Menus](https://www.trendhunter.com/trends/pizza-maru-1.md) - [Korean Cuisine Cheesesteak Sandwiches](https://www.trendhunter.com/trends/kimchi-cheesesteak.md) - [Limited-Edition Swicy QSR Menus](https://www.trendhunter.com/trends/shake-shack-sweet-and-savory-menu.md) - [Bulgogi-Focused Restaurant Menus](https://www.trendhunter.com/trends/bulgogi-takeover.md) - [Convenient Korean Cuisine Snacks](https://www.trendhunter.com/trends/bibibop-ssambop.md) - [Korean Barbecue Entrees](https://www.trendhunter.com/trends/kbbq-menu.md)