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# Classic Literature Clothing Lines
The Peter Rabbit Line for Gap Marks the Book's 110th Anniversary

By Michael Hemsworth | Published 2013-02-12 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/peter-rabbit-line
References: [kidcrave](http://kidcrave.com/clothes/peter-rabbit-x-gap-collection/) & [gap](http://www.gap.com)

The Peter Rabbit line of clothing for babyGap looks to celebrate the 110th anniversary of the classic [literary works](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew). Including a variety of [adorable clothing and accessory pieces](https://www.trendhunter.com/trends/modern-moments), the line is available exclusively at The Gap.

Featuring carefree styles that exude pure child-like charm, the Peter Rabbit line is available in a wide array of sizes that range from newborn all the way up to kids around the age of 1 or just above. The clothing and accessories all highlight some of the most iconic images from Beatrix Potter's [classic line of literature](https://www.trendhunter.com/trends/good-to-read). Moderately priced, the collection is available at babyGap for the late winter season, which means plenty of styles to keep the little ones warm when it gets cold. The line even includes plates and cups that are a perfectly adorable way to cheer up mealtime.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 20% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies)

## Key Themes

### Why This Trend Is Growing

- **Literary-inspired Fashion:** Opportunity for creating clothing lines inspired by classic literature, appealing to nostalgic consumers.
- **Iconic Image Merchandise:** Potential to develop merchandise featuring iconic images from beloved literary works as a way to engage fans.
- **Children's Literature Collaboration:** Collaborative partnerships between fashion brands and children's literature for mutually beneficial product lines.

### Industries Being Reshaped

- **Fashion Retail:** Chance for fashion retailers to tap into the popularity of classic literature by launching dedicated clothing lines.
- **Book Publishing:** Opportunity for book publishers to expand revenue streams by licensing iconic images for merchandise.
- **Children's Products:** Potential for children's product manufacturers to create licensed merchandise featuring characters from classic literature.

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