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# Desolate Landscape Photography
Peter Ainsworth Makes it to the Converse/Dazed Shortlist

By Tiana Reid | Published 2010-06-18 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/peter-ainsworth
References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=22&ArticleID=7749&PageNum=1)

Peter Ainsworth's [compelling photographs](https://www.trendhunter.com/trends/the-last-resort-exhibition) capture bleak and desolate landscapes.

Back in April, Dazed & Confused launched the [Converse](https://www.trendhunter.com/trends/adererror)/Dazed 2010 [Emerging Artists Award](https://www.trendhunter.com/trends/dry-cleaning-exhibition) to foster the UK's non-represented creative talent. The shortlisted artists include the aforementioned Peter Ainsworth, as well as Francesca Anfossi, Steve Bishop, Laura Buckley and Jess Flood-Paddock.

Click through the gallery to view Peter Ainsworth's prized photography.

**Implications** - Dark imagery in art appeals to a side of human emotion that isn't often brought to light, providing an audience with an eye-opening experience that transcends simple visual observation. The more bleak, harsh side of visual art communicates the kind of subtle darkness that the more emotional consumer can relate to, while allowing an artist to truly display their skills without the distraction of subject adornment.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 65% | Activity: 35% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Dark Imagery in Art:** This trend of incorporating dark imagery into art appeals to the emotional side of consumers and provides an eye-opening experience.
- **Bleak and Harsh Visual Art:** The trend of creating bleak and harsh visual art allows artists to showcase their skills without the distractions of subject adornment.
- **Non-represented Creative Talent:** The trend of fostering and recognizing non-represented creative talent creates opportunities for emerging artists to gain exposure and recognition.

### Where This Applies

- **Art:** The art industry can capitalize on the trend of dark imagery and bleak visual art to cater to the emotional needs of consumers and showcase artists' skills.
- **Photography:** The photography industry can explore the trend of incorporating dark imagery into their work to provide viewers with a unique and emotional experience.
- **Creative Awards and Competitions:** The industry of creative awards and competitions can tap into the trend of recognizing non-represented talent to support emerging artists and provide them with opportunities for exposure and growth.

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