# Revitalized Shipyard Illustrations Pete Reynolds' Drawings Supply an Old Shipyard with Meaning By Riley von Niessen | Published 2017-07-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pete-reynolds References: [fubiz.net](http://www.fubiz.net/en/2017/07/04/colorful-illustrations-by-pete-reynolds-2/) & [followthelights](http://www.followthelights.co.uk) Pete Reynolds went to school to study illustration techniques, but later shifted paths and focused on design instead. Now, the multi-talented creative is back to illustrating, and has been releasing various [abstract projects](https://www.trendhunter.com/trends/viewport) that showcase just what he's capable of. One of Pete Reynolds' most recent projects was commissioned by the San Francisco Shipyard, which is looking to [modernize its branding](https://www.trendhunter.com/trends/corporate-identity) and promote its community-minded endeavors to those in the area. With his illustrations, Pete Reynolds gives new life to the shipyard by showcasing some of the events and activities that it's capable of hosting. As the illustrations make use of a myriad of [bright colors](https://www.trendhunter.com/trends/good-things-come-to-those-who-wait) and don't make use of many details, they're to the point and eye-catching, which allows them to function as great promotional posters. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 52% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Abstract Illustration:** The use of abstract illustrations in branding and promotional materials presents an opportunity for businesses to create visually striking and engaging content. - **Community-focused Branding:** Brands that prioritize community engagement and showcase it through their branding and promotional materials have the potential to resonate with consumers on a deeper level. - **Multi-talented Creatives:** Exploring the diverse skill sets of creatives who excel in multiple areas, such as illustration and design, opens doors for innovative collaborations and unique project executions. ### Where This Applies - **Art and Design:** The art and design industry can leverage abstract illustration techniques to create compelling visual content that captivates audiences and promotes brands. - **Hospitality and Events:** Incorporating abstract illustrations in promotional materials for hotels, event venues, and entertainment businesses can help attract attention and convey a modern and vibrant atmosphere. - **Community Development:** Organizations focusing on community development initiatives can utilize community-focused branding strategies and abstract illustrations to communicate their goals and engage with local residents. ## Related on Trend Hunter - [Maritime-Inspired Bright Restaurants](https://www.trendhunter.com/trends/home-studios.md) - [Ultra-Playful Studio Designs](https://www.trendhunter.com/trends/bright-workspace.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Waterfront Transformation Public Park](https://www.trendhunter.com/trends/wilmington-waterfront-promenade.md) - [Artistic Rum Series](https://www.trendhunter.com/trends/artists-of-the-abyss.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md) - [Graphic Pastel Art Pods](https://www.trendhunter.com/trends/ikra-arshad.md) - [Retro Drawing-Inpsired Furniture](https://www.trendhunter.com/trends/family-project.md)