# Getting Naughty With Vegetables PETA's Pro-Vegetarian Commercial Banned from Super Bowl By lourdes sanchez bayas | Published 2009-01-28 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/petas-controversial-ad-banned-veggie-advert-gets-overtly-sexual-for-the-sup References: [youtube](http://www.youtube.com/watch?v=5GJiIXn87BQ) & [blog.peta.org](http://blog.peta.org/archives/2009/01/veggie_love.php) The animal rights organization PETA got a super raunchy TV ad banned by the [National Broadcasting Corporation](https://www.trendhunter.com/trends/hawt-toddy) or [NBC](https://www.trendhunter.com/trends/the-big-hill). The racy advert features a bevy of naked and semi-naked women strongly promoting the virtues of a vegetable-rich diet. It was supposed to air at the [upcoming Super Bowl](https://www.trendhunter.com/trends/big-game-deals) on Sunday, but now the only place it will show is on the web. This is the list of NBC’s reasons for banning the highly spicy ad: * licking pumpkin * touching her breast with her hand while eating broccoli * pumpkin from behind between legs * rubbing pelvic region with pumpkin * screwing herself with broccoli (fuzzy) * asparagus on her lap appearing as if it is ready to be inserted into vagina * licking eggplant * rubbing asparagus on breast ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 73% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Vegetable-free Advertising:** Opportunity for businesses to create provocative advertisements featuring vegetables to grab attention and promote their products. - **Censorship and Marketing:** Rise in controversial marketing strategies that push the boundaries of regulations, creating buzz and generating interest. - **Online Video Advertising:** Increased importance of online platforms for advertising, as banned commercials find alternative channels to reach audiences. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to explore provocative and attention-grabbing marketing campaigns featuring vegetables. - **Advertising and Marketing:** Emerging trend of controversial marketing strategies creating opportunities for agencies and professionals to push boundaries and generate buzz. - **Digital Media and Entertainment:** Growing significance of online platforms in the advertising industry as banned commercials find new avenues to reach audiences. ## Related on Trend Hunter - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Vegetable Power-Up Campaigns](https://www.trendhunter.com/trends/modtheveg.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Plant-Based Chicken Nuggets](https://www.trendhunter.com/trends/plant-based-chicken-nuggets.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [Meatless Game Day Spreads](https://www.trendhunter.com/trends/meatless-game-day-spreads.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md)